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Facebook Will Lift its Temporary Ban on Political Ads Later This Week

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Facebook has announced that it will allow political ads on its platform once again from Thursday this week, following last year’s ban on political promotions in the lead-up to the 2020 US Presidential Election.

As explained by Facebook:

We’re resuming political, electoral and social issue ads in the United States on Thursday, March 4th. We put this temporary ban in place after the November 2020 election to avoid confusion or abuse following Election Day. Unlike other platforms, we require authorization and transparency not just for political and electoral ads, but also for social issue ads, and our systems do not distinguish between these categories. We’ve heard a lot of feedback about this and learned more about political and electoral ads during this election cycle. As a result, we plan to use the coming months to take a closer look at how these ads work on our service to see where further changes may be merited.”

As noted, Facebook first announced a ban on all political ads for the final week leading into the poll, in order to avoid any misuse of political messaging to interfere with the voting process. While the election results remained in doubt, Facebook kept that ban in place, then the Capitol riots prompted Facebook to maintain that hold even longer than it had originally intended.

So now, more than three months after the poll, political ads will return to The Social Network. 

But is that a good thing?

It’s hard to say whether political ads should be allowed on Facebook, from a societal benefit perspective, because while Facebook’s advanced audience targeting options, and massive reach, have provided significant benefit for those looking to utilize division and angst in their campaigns, the platform also makes it more affordable for smaller players to gain traction, and connect with their prospective constituents.

Indeed, Facebook has repeatedly noted that banning political ads on its platform outright would hurt not only independent candidates, but also NGOs, non-profits and other political groups who use the platform to share their messaging. That’s why Facebook only sought to implement a short-term ban on political ads, while other platforms went for broader restrictions. And while it is true that Facebook ads provide significant benefit for these less-resourced groups, the potential damage caused by false claims, which can be amplified massively through the same means, could outweigh this element on balance, on a case-by-case basis.

But then again, Google lifted its political ad ban last month (after temporarily lifting it in December, then reinstating it after the Capitol siege), so in this sense, Facebook’s moving in line with the broader sector, as opposed to going on its own with its political ads approach. 

More debate will need to be conducted as to the role Facebook now plays in political campaigns, and the positive and negative impacts of such. But right now, political ads are coming back to The Social Network, enabling the big spending parties to utilize Facebook’s scale and reach once again.    

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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