SOCIAL
Facebook’s Coming Projects will Make it a Bigger Part of Our Daily Lives – Is That a Good Thing?
It seems a little strange that in a time where more questions are being raised about Facebook’s impact on the world, and how it uses people’s personal data insights to essentially amplify their fears and concerns, in order to drive engagement, that the company is also proposing that we incorporate more Facebook into more aspects of our daily life, with a view to a better future.
That, on the surface, doesn’t seem like the most logical connection, but that’s where we’re at, with new images being shared of Facebook’s coming smartwatch project, which will technically be a Meta project, not Facebook. If that makes much difference.
As you can see in this image, which was located in the back-end code of Facebook’s ‘View’ app for its Ray Ban Stories smartglasses, Facebook’s smartwatch will look very much like an Apple Watch, with the addition of a front-facing camera on the main screen.
As described by Bloomberg:
“The photo shows a watch with a screen and casing that’s slightly curved at the edges. The front-facing camera – similar to what you’d see on a smartphone – appears at the bottom of the display, and there’s a control button for the watch on the right side.”
That aligns with previous descriptions of Facebook’s smartwatch, with The Verge reporting back in June that the device will include two cameras, and will enable users to detach the watch face in order to take pictures and videos on the go.
“A camera on the front of the watch display exists primarily for video calling, while a 1080p, auto-focus camera on the back can be used for capturing footage when detached from the stainless steel frame on the wrist.”
The image here and the description match up, while the project is also expected to incorporate Facebook’s evolving research into translating muscle movements from your wrist as a control tool in digital environments.
Which Meta CEO Mark Zuckerberg was keen to show off in his Connect presentation this week.
Which seems all good, all interesting, and definitely a less intrusive control device will be needed to maximize usage of the company’s coming AR and VR tools, because people won’t want to be slipping on VR gloves every time they want to do one of these things.
But again, there’s a question over whether Facebook – or Meta – should be trusted in this respect, and that we should believe that the company has learned its lessons from past mistakes that will enable it to host a far more immersive, and in that respect, far more harmful experience for users within this new digital plain.
Because while Facebook’s technological advances and presentations look great, and if it’s able to fulfill even most of the promise that it’s shown, that will definitely pique a lot of interest. Even so, as highlighted in the recent ‘Facebook Files’ disclosures, Facebook has major flaws in its systems, intentionally created or not, which will only be even more dangerous when they take up even more of your attention and mental space.
Take, for example, the report that Instagram is harmful for young girls – you’d have to imagine those harms would be amplified in a fully immersive social space. Of course, Meta will try to re-angle this by promoting the use of avatars instead of your real image, which will lessen the personal impacts of such process. But will it? People can still be targeted for different reasons, outside of physical traits, and if that’s happening in what is envisaged to become your key social space, that’ll have to have a more significant effect.
Part of the concern in this respect is Facebook’s enduring ‘glass half full’ perspective on its tools, which tech journalist Kara Swisher highlighted in an interview with Intelligencer earlier this week:
“When they were debuting Facebook Live, I had a million questions about abuse. And they were like, “What are you talking about?” It was so typical. It wasn’t [Zuckerberg], but it was his people – people who were like him who just reflect him. They were like, “You’re such a bummer, Kara.” And I’m like, “Okay, I’m a bummer, I guess, but I think someone’s going to kill someone on this thing and broadcast it.” And it didn’t take long before there was a mass murder on it. The idea of consequences seems to escape them almost entirely because most of them have never had an unsafe day in their lives.”
This is typical of most of the company’s projects, with Facebook’s team looking to the amazing benefits, while often missing the potential harms and impacts that could also come as a result.
Zuckerberg himself reflected the same in a speech to Georgetown in 2019, in which he discussed the company’s approach to political expression, with respect to its decision not to remove comments made by political leaders.
“I don’t think we need to lose our freedom of expression to realize how important it is. I think people understand and appreciate the voice they have now. At some fundamental level, I think most people believe in their fellow people too.”
Despite years of issues with hate speech, abuse and misinformation, Zuckerberg still holds firm to this overarching belief, that people are fundamentally good, and therefore giving them more tools to connect can only also be a good thing.
Which we know is not universally the case, and that there does need to be guard rails and measures to limit misuse, in order to stop people from manipulating such systems. Which Facebook has been building over time, and may now be in a position to implement more effectively within the evolving metaverse space. But I wouldn’t bet on it, and I don’t know that I’d trust in Zuck and Co. to have thought through the full repercussions of more immersive engagement, given the platform’s history.
But that was Facebook, this is Meta. Right? The two are different, with the Meta branding opening up a new approach.
And now Facebook wants to be in your home, on your wrist, and overlaid onto your real-world perspective, and even becoming your whole interactive space, encapsulating more of your day-to-day experience, in more and more ways.
It looks great, and Zuckerberg’s presentation of the future of connection looks like it has huge potential. But is Facebook really ready to facilitate this next step?
SOCIAL
12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
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