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Facebook’s Rolling Out a New Design for Messenger Which Will See The Removal of the Discover Tab

Published

5 years ago

February 29, 2020

facebooks rolling out a new design for messenger which will see the removal of the discover tab

After first announcing its intention to simplify Messenger back in 2018, Facebook is now close to launching the next stage, with TechCrunch reporting that The Social Network is rolling out an updated layout for Messenger which eliminates the ‘Discover tab’, taking it down to simply ‘Chats’ and ‘People’ as your in-app navigation options.

As you can see in this example, provided by social strategist Jeff Higgins, there are now only two tabs, which puts the focus squarely on your private conversations – here’s a shot of the current Messenger layout for reference:

As noted, that aligns with Facebook’s push to make Messenger more focused. Back in 2018, then chief of Messenger David Marcus noted that:

“Over the last two years, we built a lot of capabilities to find the features that continue to set us apart. A lot of them have found their product market fit; some haven’t. While we raced to build these new features, the app became too cluttered. Expect to see us invest in massively simplifying and streamlining Messenger this year.”

Facebook has slowly been working towards this goal since, and this will be the biggest shift to date along these lines.

As you can see in the example, Stories will also get added attention. In the new layout, when you tap on the ‘People’ tab, the initial screen will be a showcase of all the Stories your connections have shared in the last 24 hours. You’ll then need to switch across to the ‘Active’ list to see which of your connections are online.

Facebook has confirmed the update, and said that it will begin rolling out to users in the next week.

It’s a big shift, which in some ways, changes the direction for Messenger. But really, that change has been brought about by users anyway, as they’ve dictated how they prefer to utilize the app.

Back in 2016, Facebook announced its Messenger Bot platform, which, at the time, it heralded as the next big thing, the next big shift that would make Messenger a key, functional utility in virtually every aspect of your day-to-day life.

Facebook Messenger bot platform announcement

Facebook seemed to be modeling its approach on the Chinese market, where WeChat has become a key connector for everything from paying your utility bills to buying groceries to even getting an instant loan, direct in the app.

Except, it didn’t play out that way.

While Facebook saw the future in bots, what it actually found was that most users weren’t overly keen on the option – and while the number of bots has grown (there were 300k active Messenger bots at last check), and usage of bots is increasing, they’re still not seeing rapid take-up, and they’re unlikely to become the transformative tool that Facebook once hoped.

Bots also don’t look like being the thing that finally facilitates more extensive Messenger monetization, another key aim for The Social Network. While messaging use is on the rise, Facebook is still grappling with that next stage, and converting all that attention into a more solid revenue stream, via both Messenger and WhatsApp.

Bots, and the Discover tab, were once seen as key to this, but this new update clearly shows that this won’t be, as the Mandalorians say, the way.

So what is the way? It seems that Facebook is now looking to payments and eCommerce to facilitate the next shift in messaging monetization – and while this update does lessen the focus on business discovery in the app, people will still be able to connect with the businesses that they choose, which is obviously what Facebook has found is the more common method of business connection in the app.

What we’re seeing in other markets is the push towards Facebook Pay and WhatsApp Pay, which would enable easy funds transfer within messaging streams. Ideally, Facebook’s Libra cryptocurrency would also play a part, though that’s still largely up in the air (despite adding another new Libra Association member this week).

The playbook here appears to be to initially facilitate funds transfer within messaging streams, then, once money is already being moved in these apps, to add in eCommerce tools to provide shopping options with the same funds, then build on the payments eco-system from there.

Facebook’s already buying up partner businesses for this push. Last year, the company purchased Indian eCommerce provider Meesho, which primarily operates on WhatsApp.

If Facebook can build WhatsApp Pay in Asian markets, that could provide a whole new business eco-system within the messaging app, which could also provide the template for the same via Messenger in Western regions.

That seems to be the next big opportunity, and within that, the simplification of Messenger makes logical sense. Rather than trying to push people to expand their behaviors, Facebook’s looking to pare back, and align with what people want. That’ll put more onus on individual businesses and developers themselves to get people to their Messenger apps and tools – but then, they’ll probably have to use Facebook ads to do that, another win for the company.

From a social media marketing perspective, the change will obviously change bot and app discovery, which could have an impact, while it could also put more emphasis on Stories, given their prominent placement.

But really, the biggest implication will be down to connection, and ensuring that you give your audience reason to connect with your business via Messenger. Without the same discovery options, people won’t randomly come across your Messenger presence anymore (if they ever did), which will mean that you need to provide them with a reason to connect outside of the app itself.

That adds another consideration to Messenger marketing, but really, it’s likely much the same as it’s always been. The update just makes this a more refined focus moving forward.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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