Google’s looking to help businesses make the most of their Google listings for the holidays, with new, streamlined claiming options for your Google My Business profile, and additional insight on how Google search is driving people to your business.
First off, Google’s looking to make it easier for businesses to claim and customize their Google listings, with a new option to update and verify your brand profile direct from Search and Maps.
As explained by Google:
“Starting this week, you can easily claim and verify your Business Profile directly on Google Search or the Google Maps app. Search for your business by name and you’ll see an option to claim and verify the associated Business Profile. Once your business is verified, you can edit your business’ information, including the address, store hours, photos and more.”
Which you absolutely should do – your Google My Business profile is key digital real estate that you should claim, providing various options to influence how your brand appears in Google Search results, and even where it appears to some degree.
That doesn’t mean that by filling in your details you’ll automatically hit the top spot on related searches, but more contextual info in your Google display listings can play a significant role in driving more traffic for your business.
Though this is interesting:
“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, “Google My Business” is being renamed “Google Business Profile.” And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps. The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.” We’ll share more details on these changes in the months ahead.”
You should still claim and update your profile now, but it’s interesting to note that Google will be switching the focus of its business tools next year, with a view to better highlighting exactly what this element is, and how it can be used, while also maximizing take-up by removing the need for a separate app.
Expect, also, that Google will put even more emphasis on this as it broadens access, with additional features and tools that will likely replicate many Facebook business features. Watch this space.
Google’s also adding additional options to message customers from Search, while it’s also providing new metrics on inbound customer calls that came from their Business Profile on Google.
That could be an additional, valuable indicator, highlighting the benefits of your Google listings. Referral traffic data won’t reflect these interactions, and while it may only make up a minority of queries, it could be significant, and could alter the way that you look at your future promotions.
Google also recommends that brands sign up for its Pointy POS data linkage tool, which is free and available from your Google Business Profile on Search. That will ensure that your product listings are connected through to Google’s display options, while Google’s also updated its Performance Planner tool in Google Ads to provide more insight for your strategy.
While social platforms continue to get the most focus from many marketing teams, Google remains the key driver of referral traffic in most cases, and as such, it’s worth taking the time to understand the available tools and options to optimize your Google display listings.
SEO may not be as sexy as creative promotions, but its effectiveness is likely far more relevant, and these new options provide more ways to maximize your Search performance.
UK teen died after ‘negative effects of online content’: coroner
Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG
A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.
Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.
The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.
Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.
Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.
“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.
“At this point, I just want to say however dark it seems, there is always hope.
“I hope that this will be an important step in bringing about much needed change,” he added.
The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.
A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.
“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.
Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.
Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.
Children’s charity NSPCC said the ruling “must be a turning point”.
“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.
“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.
5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
This Week on Xbox: Grounded is Here, Upcoming Releases and Much More
Daily Search Forum Recap: September 30, 2022
B2B PPC Experts Give Their Take On Google Search On Announcements
The 21 Best Lead Generation Tools in 2022
UK teen died after ‘negative effects of online content’: coroner
Critically-Acclaimed CRPG Pathfinder: Wrath of the Righteous Comes to Xbox Today
Daily Search Forum Recap: September 29, 2022
LinkedIn Rolls Out 3 Updates To Pages
The Best Programming Languages for Web Services and Their Advantages In 2022
Google Updates Documentation On Meta Descriptions
Explore the Path to Digital Future: Interconnect, Integrate and Innovate
Daily Search Forum Recap: September 5, 2022
Microsoft Advertising Gains Pinterest Import, More Google Imports, & More
Google Again Says Spikes In Crawling Activity Not A Sign Of The Helpful Content Update Rollout
How To Launch Your First Google Ads Remarketing Campaign
Confusion Over Google Search Console’s HTTPS Is Invalid And Might Prevent It From Being Indexed
The Ultimate Timeline of Google Algorithm Updates (+ Recommendations)
Google Adds More Options to Manage Ad Assets and Extensions
7 Tips For Creating Instagram Story Ads That Convert