Google is looking to help publishers get a better understanding of their content performance with new Search Console Insights, which will highlight key trends and notes on a new tab in Google Search Console, and in the Google mobile app.
As you can see here, the new quick insights, linked to your Google Analytics account, will highlight key trends based on visitor activity, helping you get a better understanding of relevant content performance markers.
As explained by Google:
“Whether you are a web content creator, a blogger or a website owner, and no matter your level of technical expertise, Search Console Insights can provide you with an overview of how your content is performing.”
That could be particularly helpful for not only identifying key audience trends to tap into, but also to guide your promotional efforts. You could, for example, look to boost certain high-performing posts with paid campaigns, while knowing the key search terms for your site, in real-time, can further inform your thinking about strategic approaches, and ensure you’re capitalizing on opportunities.
Users will be able to access the new Search Console Insights via the Search Console dashboard, with a new indicator now present at the top of the screen.
And as noted, Google’s also looking to add the functionality into its mobile app:
“In the iOS Google App, select “Search Console Insights” in the account menu (tap your profile picture). We are working to also add Android Google App support.”
It won’t be available to all mobile users as yet, but Google’s working to roll out the functionality to all users in the coming weeks.
There’s a range of ways this could be used, and could provide benefit, with every trend note and pointer adding a little more to your understanding of what resonates, providing another piece of the puzzle to your broader strategic approach. As such, even if you’re not directly actioning each specific tip, it’ll be worth checking in on the trends when you can, just to add a little more, and formulate a broader image of your site, and visitor activity.
It could end up being a highly valuable reference point, and ultimately improve your broader content approach.
Does ‘goblin mode’ sum up 2022 for you?
Sleep is associated with a state of muscle relaxation and reduced perception of environmental stimuli. — Image: Rachel CALAMUSA (CC BY-SA 2.0)
When you think back across 2022, which word or phrase captures the zeitgeist? Each year the Oxford English Dictionary selects its word of the year and this year the selected ‘word’ (or rather phrase) is “goblin mode.”
The Oxford Word of the Year is intended to represent “a word or expression reflecting the ethos, mood, or preoccupations of the past twelve months, one that has potential as a term of lasting cultural significance.”
As to what “goblin mode” means, Oxford defines this as “a type of behaviour which is unapologetically self-indulgent, lazy, slovenly, or greedy, typically in a way that rejects social norms or expectations.”
As far as lexicographers can assess, the word has been in use since 2009 when it first entered the digital lexicon on Twitter.
Apparently, the phrase gained traction from February 2022, possibly as a reaction to a return to so-termed “normalcy” after COVID-19 restrictions began to be lifted in many countries.
In terms of context, the London Evening Standard develops an example of “goblin mode” as: “Sinking into your sofa under a blanket stained with tomato from takeaway pizza – the crusts of which are long cold in the box on the floor but you’ll probably eat them later. Gormlessly watching Too Hot To Handle with no sense of irony. Making no plans to do anything as productive as, say, brushing your teeth or leaving the house.”
Whereas The Guardian uses: “Goblin mode is like when you wake up at 2am and shuffle into the kitchen wearing nothing but a long t-shirt to make a weird snack, like melted cheese on saltines”.
This puts “goblin mode” firmly in the slacker arena.
To be considered, a word or phrase must be supported by evidence of real language usage. This is based on context, frequency statistics and other language data.
This year represented the first year when the selection process for ‘Word of the Year’ was opened up to English speakers for the first time in its history. Across a period of two weeks more than 300,000 people cast their vote against a pre-made list.
With the 2022 vote, “goblin mode” got 93 percent of the more than 300,000 votes. “Metaverse” finished second. In third place was “#IStandWith” (to represent mass social media reactions to a perceived injustice, such as “#IStandWithUkraine”).
Time will tell whether “goblin mode” or “metaverse” has the most capital.
Previous words of the year have included vax (2021) and climate emergency (2019). The last ten years have given us:
2015 😂 (Face With Tears of Joy, Unicode: U+1F602, part of emoji)
2019 climate emergency
2020 No single word chosen (due to this being the year of COVID-19 turmoil).
2022 goblin mode
A week ago another dictionary -Merriam-Webster – announced its word of the year this year as “gaslighting”. While the word is old, possibly dating back a hundred years, its use has spiked across 2022. “Gaslighting” refers to the act or practice of grossly misleading someone, especially for one’s own advantage.
Does ‘goblin mode’ sum up 2022 for you?
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