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Google Launches ‘Accelerating Retail’ Digital Marketing Training Program for Businesses in Europe

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With more businesses looking to ramp up their online presence amid the COVID-19 pandemic, Google has this week launched a new program aimed at helping European retailers make the most of their digital opportunities.

As explained by Google:

Earlier this summer we pledged to help 10 million people and businesses in Europe, the Middle East and Africa find jobs, digitize and grow over the next 18 months. Retail, which accounts for more than 9 percent of jobs in the EU alone, will play a pivotal role in the recovery.”

That pledge has lead to the launch of Google’s new “Accelerating Retail” program, with a range of product announcements, updates and education sessions that will run throughout the month of September.

“We’re helping retailers of all sizes across the region be ready for the peak shopping season, and working in close partnership with local commerce and trade associations in many countries.”

As part of the announcement, Google has launched a new version of its “Grow My Store tool, which provides actionable advice on how SMBs can boost their digital presence.

Google Grow My Store

“Any business can enter their website URL into the tool to receive a customized report, industry benchmarks, digital traffic trends and actionable tips to improve.”

The tool is similar to the Digital Toolkit that Google launched back in June, which similarly provides a custom report full of recommendations for your business based on your URL. 

Google’s also upgrading its Smart Shopping campaigns to improve customer acquisition and simplify advertiser onboarding, while it’s also expanding its ‘Rising Retail Categories‘ data insights tool to cover real-time trends in more regions.

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Google Rising Retail Trends

Rising Retail Trends uses Google search data to highlight fast-growing, product-related categories in Google Search, along with the locations where they’re seeing more interest, and the extended search queries associated with each. Initially, the data was only available for the US, UK and Australia, but now it will cover most European regions as well.

These are some helpful additions and tools, and it’ll be interesting to see what else Google launches throughout the month to assist eCommerce businesses. 

And while the focus is on European businesses, there are various ways that brands in other regions could use the same insights for their own research purposes, identifying key trends in different markets to predict future demand.

Google says that it will be making more announcements associated with the “Accelerating Retail” program throughout the month. 

Socialmediatoday.com

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YouTube Tests Improved Comment Removal Notifications, Updated Video Performance and Hashtag Insights

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YouTube Expands its 'Pre-Publish Checks' Tool to the Mobile App

YouTube’s looking to provide more context on content removals and violations, while it’s also experimenting with a new form of analytics on average video performance benchmarks, along with improved hashtag discovery, which could impact your planning and process.

First off, on policy violations – YouTube’s looking to provide more context on comment removals via an updated system that will link users through to the exact policy that they’ve violated when a comment is removed.

As explained by YouTube’s Conor Kavanagh:

“Many users have told us that they would like to know if and when their comment has been removed for violating one of our Community Guidelines. Additionally, we want to protect creators from a single user’s ability to negatively impact the community via comments, either on a single channel or multiple channels.”

The new comment removal notification aims to address this, by providing more context as to when a comment has been removed for violating the platform’s Community Guidelines.

In expansion of this, YouTube will also put some users into timeout if they keep breaking the rules. Literally:

If someone leaves multiple abusive comments, they may receive a temporary timeout which will block the ability to comment for up to 24 hours.”

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YouTube says that this will hopefully reduce the amount of abusive comments across the platform, while also adding more transparency to the process, in order to help people understand how they’ve broken the rules, which could also help to guide future behavior.

On a similar note, YouTube’s also expanding its test of timestamps in Community Guidelines policy violation notifications for publishers, which provide more specific details on when a violation has occurred in video clips.

Initially only available for violations of its ‘Harmful and Dangerous’ policy, YouTube’s now expanding these notifiers to violations related to ‘Child Safety’, ‘Suicide and Self-Harm’, and ‘Violent or Graphic’.

If you’re in the experiment, you’ll see these timestamps in YouTube Studio as well as over email if we believe a violation has occurred. We hope these timestamps are useful in understanding why your video violated our policies and we hope to expand to more policies over time.”

On another front, YouTube’s also testing a new analytics card in YouTube Studio which will show creators the typical amount of views they get on different formats, including VODs, Shorts, and live streams.

YouTube average video performance

As you can see in this example, the new data card will provide insight into the average amount of views you see in each format, based on your the last 10 uploads in each, which could provide more comparative context on performance.

Finally, YouTube’s also launched a test that aims to showcase more relevant hashtags on video clips.

“We’re launching an experiment to elevate the hashtags on a video’s watch page that we’ve found viewers are interested in, instead of just the first few added to the video’s description. Hashtags are still chosen by creators themselves – nothing is changing there – the goal of the experiment is simply to drive more engagement with hashtags while connecting viewers with content they will likely enjoy.”

So YouTube will be looking to highlight more relevant hashtags in video clips, as a means to better connect users to more video clips on the same topic.

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Which could put more emphasis on hashtag use – so it could be time to upgrade your hashtag research approach in line with the latest trending topics.

All of these updates are fairly minor, but they could impact your YouTube approach, and it’s worth considering the potential impacts in your process.

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