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How B2B Marketers Make Webinars Work Up, Down and Beyond the Sales Funnel [Infographic]



Most marketers would consider webinars to primarily be a brand awareness tool, yet, over time, many have found that webinars can serve varying purpose, and provide support in maximizing engagement, nuturing leads, and ultimately, closing deals. 

Webinars not only present an effective way to continuously deliver onboarding and after-the-sale value, they’ve also, for many, become a first choice for interacting with customers.

As explained by Demand Gen Report:

“While webinars have historically been a lead generation workhorse at the top of the funnel, more marketers are deploying this content type throughout the buyer’s journey. They are using webinars for mid- and late-stage sales conversations, as well as post-sale activities such as onboarding new customers or rolling out a new product feature.”

With data from their 2020 State of Webinars Report as my starting point, I recently assisted ClickMeeting in creating the infographic below to examine how B2B marketers can make webinars work throughout the buying cycle. Hopefully, it’ll give you some ideas as to how your business can connect and engage with customers via webinars.


WhatsApp’s Adding a New Option to Send a Message to Yourself



WhatsApp’s Adding a New Option to Send a Message to Yourself

This could be handy – WhatsApp’s rolling out a new option that enables you to send a message to yourself, which could be good for keeping notes, sending links that you want to get back to, keeping track of appointments, etc.

As you can see in this example, you’ll now see yourself as a contact in your WhatsApp recipients list, with WhatsApp highlighting examples like shopping lists, travel inspiration, voice notes, etc.

The feature has been in testing for the last few weeks, with beta testers getting access in late October. WhatsApp has now confirmed that it’s being rolled out to all users, on both Android and iOS.

As noted, to send yourself a message in WhatsApp, you’ll be able to choose your contact info from the top of your contacts list. Tapping on that will open up a chat window, where you can send yourself a quick note.

Which could be: ‘Hey, you look good today’, just to give yourself a little pep, or maybe text yourself a joke that always makes you laugh, no matter how many times you see it.

There’s a range of ways this could be used – I regularly send myself notes (via email) of story ideas and prompts that I’ve logged on my notepad, usually while waiting to pick up my kids.

It’s a small, but potentially helpful addition. The new ‘note to self’ option is rolling out to all users from this week.

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