How Different Generations of Consumers Use Social Media [Infographic]

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In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials’ purchase decisions were influenced by a brand’s social media presence. But that’s Millennials, a generation that’s largely grown up online, and those response figures vary significantly across the different age brackets – so which platforms should you be focusing on to reach your target market?

To provide more insight, the team at Animoto broke their research down by generation.

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Some of their key findings include:

• Gen Z chose Instagram as the platform to follow brands
• Baby boomers spend most of their time on YouTube and the Facebook Feed
• Gen Z, Millennials, and Gen X selected YouTube as the platform they rely on when making purchase decisions

For more insights, check out the full report here, or take a look at the highlights in the infographic below.