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How Different Generations of Consumers Use Social Media [Infographic]

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In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials’ purchase decisions were influenced by a brand’s social media presence. But that’s Millennials, a generation that’s largely grown up online, and those response figures vary significantly across the different age brackets – so which platforms should you be focusing on to reach your target market?

To provide more insight, the team at Animoto broke their research down by generation.

Some of their key findings include:

  • Gen Z chose Instagram as the platform to follow brands
  • Baby boomers spend most of their time on YouTube and the Facebook Feed
  • Gen Z, Millennials, and Gen X selected YouTube as the platform they rely on when making purchase decisions

For more insights, check out the full report here, or take a look at the highlights in the infographic below.

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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