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How to Successfully Remote #WFH, According to 6 Social Media Professionals

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Recently, Melissa Teng had the rare opportunity to get creative with her bathtub at home.

Teng, the co-founder and creative director at lifestyle blog Wit and Folly, was working on a social media project with a skincare line. She set up her bathtub space with lights, candles, and bath bubbles. Then, she put herself in the tub as the model.

If this were any another time, Teng might have hired someone else to model for the project, but that simply isn’t possible during the COVID-19 pandemic. Individuals everywhere are following social distancing, and staying at home to help minimize public health risk of the coronavirus.

In many respects, social media professionals may actually be best positioned to make a successful transition to remote work from home – this job can be done literally anywhere in the world, as long as you have the proper equipment and a WiFi connection.

Yet even so, for most, this will be a significant transition. So what are the key secrets to maximizing your productivity in social media management when working from home?

I spoke with several social practitioners to get their insights into #WFH success.

Create structure and routine

DeeAnn Sims-Knight, tyhe founder of Dark Horse PR, is currently working remote with her team members. In order to make the transition into remote work, she reiterates the importance of creating daily structure and routine, which can have a direct impact on overall performance.

“When working from home, wake up at your usual time, shower, and get ready for work just as you would if you were coming into the office.”

Sims-Knight advices that people should try to stick to a schedule as much as possible throughout the day. Each circumstance will be different, depending on your work from home environment, but establishing structure early on is key for succeeding now with remote work, as well as later when you return to a traditional office setting.

If you don’t create a schedule primarily to support your own WFH habits, do it in consideration of your clients and team members.

“Setting a schedule ensures you’re available and reliable to your clients and fellow employees.”

Time batch your work

Several social media professionals I spoke with also emphasized the importance of time-batching your workload.

Jenay Rose, the founder and CEO of Namaste Jenay Inc., says this WFH tip enables everyone to be at their most efficient and productive.

“If you have a bunch of similar tasks to do, like writing emails or captions for a client, organize those tasks to work on them together. This helps you avoid task switching so you can better find that flow.”

Make sure you have the proper equipment and a dedicated workspace

Brandi Mowles is a Facebook and Instagram ad strategist at Brandi and Company LLC, and her key tip for maximizing WFH productivity is defining a clear workspace within your home environment.

Mowles has taken this to the next level, building her own studio to facilitate social content creation, complementing her existing home office space.

“Instead of a webcam, I have a DSLR, and I’ve upgraded my lighting and learned how to do some pretty cool streaming tricks.”

Creating a studio has enabled Mowles to keep testing various forms of content, experiment, and get creative. Of course, not everyone will have the capacity or space to build an in-home studio fit for purpose, but you can still establish a dedicated workspace within your home. This should be a defined area that you work from daily, which feels professional and enables you to organize and lay-out everything that you’re using for your work.

Trying to figure out the proper equipment that social media pros need on hand?

Melissa Clem, the owner of Become Intertwined, a boutique social media agency in Southern California, says that these are some of the key tools that you should consider:

  • Standing desk or computer stand – If you don’t feel like you’re active enough, this will help you get up and on your feet.
  • Phone stand – Mount your phone on a stand to avoid shaky handheld camerawork on a smartphone.
  • Surfaces for shooting flat lays and details – Think polished and professional photography backdrops, like those available from Replica Surfaces
  • Lighting – Clem recommends using as much natural light as possible – however that’s contingent on what you’re shooting from home. Consider investing in a Ring Light with a stand for selfies, DIY tutorials, and videos. Clem also recommends using a lightbox for detail and product shots. 

Set clear communication expectations with the team

Jaime Huffman runs a social media agency called Charleston Blonde in Charleston, South Carolina, and her entire staff is now working remote.

Huffman says that the most difficult part of the adjustment to WFH is not being able to physically sit with, and bounce ideas off the team together.

“Normally, we talk and interact constantly all day – some of my favorite moments are when we are sitting around, talking, joking, and coming up with creative ideas for our clients.”

Now, Huffman and her team engage frequently from their remote spaces with the help of Basecamp – through Basecamp, they’re able to upload ad design ideas and edit copy together. They also video chat daily on Zoom, where they’re able to see one another on screen.

Huffman credits clear and concise communication strategies for their team’s remote work success. She advises that managers should set fair and attainable expectations for remote work from the very beginning, as that provides team members the flexibility to work on their own schedules, while still understanding what’s expected, and when.

Additionally, Huffman advises that managers should seek to maintain awareness of the stresses and hardships that their team members are going through amid the current situation. Making sure to express gratitude is one simple measure to keep in mind in this respect.

“You can never thank your team members enough when they are doing a good job for you. When people feel appreciated, they work harder. My team continues to work hard because they feel appreciated.”

Create a turn off routine

You have a routine for powering on at the start of the day – now you also need one that enables you to turn off from social media as much as possible.

Some tips to help:

  • Go for a walk after powering down – “I listen to a podcast or something that gets me in personal mode,” Rose says. “I also like to meditate and move my body with a quick workout.”
  • Take 15 minutes to plan for tomorrow – Mowles likes to do this before shutting the computer down and exiting her home studio. “When I leave the office, I am now in ‘mom mode.’”
  • Clean off your computer – Teng powers down her computer and enjoys a cup of tea, while cleaning off her computer and workspace for tomorrow.

As a final pro tip, remember that the end of work time you establish for yourself must be as firm as the one for the start of the day.

Setting end of the day hours, as Clem points out, is the best way to unplug, relax, and turn everything off – just as much as any social media pro would do in a traditional office setting.

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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