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How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

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In 2021, video continues to be a powerful tool to connect and engage with your customers – but with the majority of brands moving their offerings online, it’s no suprise that consumers habits have also changed.

So, where are consumers browsing for now, and is video still influencing their purchase decisions?

To provide more insight, the team at Animoto recently surveyed 580 consumers. 

Here are some of their key findings:

  • 93% of consumers said video is helpful when purchasing a product
  • Consumers said video was their #1 favorite type of content from brands on social media
  • Facebook, Instagram, and YouTube are the top three platforms consumers use to find the most new products or services
  • When learning about a new product or service, consumers prefer video over reading about a product or looking at photos

Check out the infographic below for more key trends, tips, and inspiration.

Socialmediatoday.com

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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