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IGTV Dos and Dont’s 2020 [Infographic]



Is IGTV going to become a larger consideration in 2020?

Instagram’s dedicated video platform hasn’t taken off as Insta might have hoped as yet, but there still seems to be significant opportunity there, utilizing Instagram’s scale along with rising video consumption trends to maximize viewership, and interest in short-form, episodic content. 

I mean, when you consider that Snapchat is seeing significant success with its original programming, pointing to shifting viewer habits, it seems logical that IGTV could also tap into the same. It hasn’t yet, but Instagram remains committed to the option, and insists it still has options to expand IGTV. 

But even if you’re not convinced that IGTV has a future, there are opportunities in the platform right now. Sure, it’s not as massive as it could be, but people are tuning in, there is an audience there – which means that there are also opportunities for digital marketers.

That’s what this new infographic from squarelovin is all about. In the below graphic, squarelovin provides an essential overview of IGTV, along with notes on what content gains the most traction, and how brands can use it in their broader promotional efforts.

Maybe it hasn’t gone massive yet, but I wouldn’t write IGTV off so soon – and maybe, by establishing a presence now, if it’s indeed of relevance to your audience, you can get ahead of the next big push on the platform.

Infographic looks at IGTV usage stats and trends



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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