SOCIAL

Instagram is Working on a New ‘Bonuses’ Payment Option to Incentivize Reels Creators

Published

3 years ago

May 23, 2021

instagram is working on a new bonuses payment option to incentivize reels creators

It seems that Facebook is still taking inspiration from other platforms as it looks to thwart the rapid ascension of TikTok.

Last November, Snapchat launched its take on the short-form video trend, called Spotlight, which is a feed of short, TikTok-like video clips that live in a dedicated tab within the Snapchat app.

The format is very familiar, and Facebook-owned Instagram already has Reels to cover off on this element. But the key differentiator of Spotlight is the fact that Snap is also paying out $1 million per day to the top Spotlight creators, in order to further boost interest in the option.

That’s been an effective approach, with Spotlight now being visited by 125 million Snapchatters every month, and some creators making big money from their Spotlight clips.

It’s been so effective, in fact, that it appears that Instagram is now looking to introduce a similar payment program, with app researcher Alessandro Paluzzi spotting this announcement screen in the back-end code of the app.

As you can see here, Instagram appears to be testing a new ‘bonuses’ program, which would be focused on Reels promotion.

As per the first point above, the program would enable users to ‘earn bonuses from Instagram’ when they share new Reels content. You would then, seemingly, need to reach certain bonus thresholds in order to claim ‘earnings’ from the program, while there would also be variable bonuses made available to creators.

The explainer notes don’t specifically say that users would earn cash payouts from the program, but it does seemingly align with the Snapchat Spotlight approach, in paying selected creators for their Reels contributions – though apparently based on upload volume as opposed to engagement/quality.

Which, really, is not overly surprising.

Facebook’s product development playbook for the last five years or so has basically come down to two simple elements – ‘CTRL C’ and ‘CTRL V’. Whenever a platform launches something effective, it’s just a waiting game to see when Facebook will copy it, and with its unmatched scale providing the ultimate lure, it’s generally been able to negate and/or blunt competition through this approach.

I mean, if it works, there’s no reason for Facebook to stop doing it – but then again, in the case of TikTok specifically, Facebook, thus far, hasn’t been able to slow its momentum, with the Chinese-owned short-form video app shrugging off Facebook’s various replications and roadblocks to continue forward on its way towards becoming the next billion-user social media platform.

And Facebook has most definitely tried:

Facebook launched its first TikTok clone called ‘Lasso‘ in 2018, with a focus on markets where TikTok had not yet established an audience. The project never caught on, and Facebook shut Lasso down for good in July last year.
Facebook has had far more success with its most direct assault on TikTok in Instagram Reels, which Facebook launched in India just days after TikTok was banned in the region. Instagram is still looking at how to maximize Reels, with IG chief Adam Mosseri reporting steady progress for the option.
Along with the Reels launch, Facebook also offered some of the top TikTok creators big money deals to post to Reels exclusively instead. It’s unclear how effective that’s been in boosting Reels take-up
Facebook has also launched several TikTok-like experimental apps via its NPE team, including music collaborations app ‘Collab‘ and the rap-focused ‘Bars‘, both of which are centered around short-form video clips.

All of these efforts have been launched with TikTok in mind, as part of Facebook’s strategy to slow the growth of the app. But Facebook’s most direct assault on TikTok is actually rarely discussed, and likely not even known about among the general public.

Back in 2019, Facebook CEO Mark Zuckerberg held a “secret” dinner with then US President Donald Trump, in which the two discussed the many challenges and opportunities within the broader tech sphere.

A key focus of that meeting was indeed the rise of TikTok – as explained by The Wall Street Journal:

“In a private dinner at the White House in late October, Mr. Zuckerberg made the case to President Trump that the rise of Chinese internet companies threatens American business, and should be a bigger concern than reining in Facebook, some of the people said.”

That reflects the same sentiment that Zuckerberg shared in a speech to Georgetown University just ahead of this meeting with Trump, in which Zuckerberg explained that:

“China is building its own internet focused on very different values, and is now exporting their vision of the internet to other countries. Until recently, the internet in almost every country outside China has been defined by American platforms with strong free expression values. There’s no guarantee these values will win out.”

Zuckerberg specifically noted in his speech that TikTok had been censoring some users at the behest of the Chinese Government, as he underlined the rising concerns related to the expansion of the CCP’s reach through such apps.

What happened then?

In early November, literally days after Zuckerberg’s meeting with Trump, the US Government announced a national security investigation into TikTok, which eventually, lead to Trump pushing for a full ban on TikTok in the US, unless it could be sold into US ownership. That eventually fell flat, but the element that many people overlook is that Facebook started that whole process – it was Facebook that sowed the seeds of doubt with the US Government, which eventually saw the Trump administration almost force TikTok out of business, at least as we know it.

It’s also worth also noting in this context that Facebook spent more than any of the big tech giants on political lobbying in 2020, increasing its spend by 17.8% year-on-year to $19.68 million, as it seeks to exert more influence over policy decisions related to its interests.

Facebook is doing all that it can to force TikTok out – and while on one hand, it does actually stand to benefit from the rise of the Chinese-owned app, in that it weakens the FTC’s ongoing antitrust case against the company, Facebook also knows that it could lose out big-time in the long run. It was, of course, Facebook that originally usurped MySpace for social media dominance.

Could TikTok eventually be a ‘Facebook killer’?

Realistically, probably not, but trends that take hold in younger age brackets can lead to new habitual behaviors, and with people now reportedly spending more time in TikTok than they are in either Facebook or Instagram, Facebook does indeed have some cause for concern.

In summary, you can expect Facebook’s replication efforts to continue, and as more platforms find new ways to grow and expand their own offerings, Facebook will keep taking inspiration from those ideas as well, while also pushing for increased Government regulation that works in its favor.

Such is the benefit of being the biggest, most well-resourced player in the space.

Socialmediatoday.com

SOCIAL

12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

Source link

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link