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Instagram Launches First Edition of ‘Instagram Insider’ Digital Magazine, Highlighting Platform Trends

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This is interesting – today, Instagram has published the first edition of its new ‘Instagram Insider‘ digital magazine, which aims to highlight key content trends, based on Instagram activity, as well as influential creators on the platform.

Instagram Insider magazine

As explained by Instagram:

If you’ve ever spent an indulgent weekend afternoon scrolling through your feed, Explore or Shop tab, liking and saving posts, then this ‘zine is for you! ‘Instagram Insider’ is about inspiration and discovery – not just of the trends (Crafty quilted fashion! Stick-on beauty products! Vintage streetwear!), but the people behind them.”

The 9-page magazine, which you can download in PDF form, includes overviews of key, rising trends, with example images, and links to top creators to follow.

Instagram Insiders magazine

It also features brief profiles of selected creators, along with emerging trend tips.

Instagram Insider magazine

Instagram also answers some key, common platform questions in the last section:

Instagram Insiders magazine

A summary of the questions and IG’s responses here:

  • Profile verification is only available to profiles that represent “a well-known, highly searched for person or brand” 
  • Hashtags are “the primary way” that people search and discover content on Instagram, and you should add three-to-five highly relevant hashtags to all of your posts (don’t add too many)
  • Instagram’s currently testing a new option that enables users to display total like counts or not on their posts (more info here)
  • Instagram is working on new link options in Stories (likely referring to its coming link stickers) which could make Stories links available to all users

Some handy reference info, and it’s an interesting guide overall, with a range of helpful notes and pointers on key trends and tips. 

The magazine is essentially designed to appeal to users, and those looking at what to buy via Instagram trends, but it also provides plenty of food for thought for marketers and advertisers as well. Based on this, you may be able to find new angles to shape your own Instagram strategies, while the Q and A section could also be helpful in addressing some of your queries.

Either way, it’s short, it’s free, and you can download it here. Worth checking out when you get a chance.

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Why Your Website Should be Optimized for Mobile [Infographic]

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Let’s face it – we’re about to move into 2022, and if you don’t understand the importance of having a mobile-friendly website by now, maybe you never will.

Mobile usage is now a key connector, in an increasing range of ways, and providing an optimized, engaging mobile experience is key to maximizing your business performance.

Yes, it can cost time and money to optimize your mobile presence, but in the vast majority of cases, that investment will likely pay off, as more and more people are likely seeking information on their mobile device, and are more likely to go with the provider who’s website is responsive, engaging and answers their key queries, quickly and easily.

There’s a reason why Google factors in mobile performance as a search ranking factor.

Underlining this, the team from 2Flow have put together this infographic outlining the importance of having a mobile-friendly website, now and in future.

It could be worth re-checking your site as part of your 2022 preparations.

Mobile-friendly website infographic

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12 Graphic Design Trends to Watch in 2022 [Infographic]

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What will be the big visual trends of 2022?

The team from graphic design service 99designs by Vista have taken a look at the trends they’ve seen throughout the year to make some predictions on coming presentation shifts, which could help you stay ahead of the next wave.

There are some interesting ideas here too, including 90’s nostalgia, Y2K and a grunge revival.

Engaging visuals are key to standing out in busy social media feeds, and as such, it’s worth taking note of trend listings like this and considering whether you need to update your brand style and format.

Take a look at the full overview from 99designs in the infographic below.

Graphic design trends for 2022

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LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

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As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world.

Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way.

That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach.

Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more.

You can check out LinkedIn’s full report here, or take a look at the infographic overview below.

LinkedIn Gen Z infographic
LinkedIn Gen Z infographic

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