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Instagram Plans to Launch Multi-Participant Live-Streams Later This Month

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While audio live-streaming is having its moment, Instagram is still catching up on the last big live-streaming trend, with Instagram Chief Adam Mosseri revealing that that company is planning to launch multi-participant IG Live video chats within the next few weeks.

Instagram Live multi-participant stream

Mosseri made the announcement during an interview with Lilly Singh on her talk show ‘A Little Late‘.

As explained by Mosseri:

“We have been working on live groups – finally. […] We’re releasing the ability to go live with more than one other person, so with up to four other people, in the next couple of weeks, which we’re really excited about.”

Mosseri says ‘four other people’ here, but I suspect that was a slip of the tongue, as the available examples only show four people total, meaning three other people in a stream. 

Mosseri also tells Singh that this is an exclusive announcement on her show – but it’s not exactly new.

Instagram actually began testing this functionality in India back in December – with interest in live-streaming on the rise in the Indian market, and Instagram looking to capitalize on the ban on TikTok in the region, it launched a new trial of multi-participant live-streams to boost user interest.

Instagram Live multi-participant example

According to mysmartprice, Instagram Live views grew by over 60% in India throughout 2020, and the addition of multi-person streams provides another means to maximize that interest.

More than that, Instagram’s actually been working on the option for almost a year, with Mosseri noting in a Q and A session last March that they were looking to enable more guests in Live broadcasts:

“Right now you can only go live with one other person at a time, we’re looking into if we could expand that, but it’s not clear that that is the most pressing thing that we can add to Live, versus just getting stability up, adding more features, making it available on web, etcetera.”

So it’s actually been a long time coming, and has been in development since before the pandemic. Live-streaming, in general, saw a big rise in 2020, as people sought ways to stay connected amid the various lockdowns and mitigation measures, so no doubt Instagram would have liked to have got the feature out even sooner. But now, it looks set to be launched very soon, providing another means to broadcast, and connect with your Instagram audience.

That could open up a range of possibilities and options. You could conduct interviews, invite fans and customers onto streams, share the stage with influencers, etc. Going live with another person can also feel less intimidating – and as shown by the rise in audio live-stream platforms, people are clearly interested in more authentic, in-the-moment connection at this time.

There’s no definitive date outlined for the launch as yet, but expect an official announcement from IG some time soon.

(Thanks to Matt Navarra for the heads up on Mosseri’s announcement)

Socialmediatoday.com

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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