While audio live-streaming is having its moment, Instagram is still catching up on the last big live-streaming trend, with Instagram Chief Adam Mosseri revealing that that company is planning to launch multi-participant IG Live video chats within the next few weeks.
As explained by Mosseri:
“We have been working on live groups – finally. […] We’re releasing the ability to go live with more than one other person, so with up to four other people, in the next couple of weeks, which we’re really excited about.”
Mosseri says ‘four other people’ here, but I suspect that was a slip of the tongue, as the available examples only show four people total, meaning three other people in a stream.
Mosseri also tells Singh that this is an exclusive announcement on her show – but it’s not exactly new.
Instagram actually began testing this functionality in India back in December – with interest in live-streaming on the rise in the Indian market, and Instagram looking to capitalize on the ban on TikTok in the region, it launched a new trial of multi-participant live-streams to boost user interest.
According to mysmartprice, Instagram Live views grew by over 60% in India throughout 2020, and the addition of multi-person streams provides another means to maximize that interest.
More than that, Instagram’s actually been working on the option for almost a year, with Mosseri noting in a Q and A session last March that they were looking to enable more guests in Live broadcasts:
“Right now you can only go live with one other person at a time, we’re looking into if we could expand that, but it’s not clear that that is the most pressing thing that we can add to Live, versus just getting stability up, adding more features, making it available on web, etcetera.”
So it’s actually been a long time coming, and has been in development since before the pandemic. Live-streaming, in general, saw a big rise in 2020, as people sought ways to stay connected amid the various lockdowns and mitigation measures, so no doubt Instagram would have liked to have got the feature out even sooner. But now, it looks set to be launched very soon, providing another means to broadcast, and connect with your Instagram audience.
That could open up a range of possibilities and options. You could conduct interviews, invite fans and customers onto streams, share the stage with influencers, etc. Going live with another person can also feel less intimidating – and as shown by the rise in audio live-stream platforms, people are clearly interested in more authentic, in-the-moment connection at this time.
There’s no definitive date outlined for the launch as yet, but expect an official announcement from IG some time soon.
(Thanks to Matt Navarra for the heads up on Mosseri’s announcement)
Jack Dorsey Exits Twitter Board, Clearing the Way for the Elon Musk Era at the App
While there’s no new news on the Elon Musk takeover saga, we do have another reminder that Twitter’s leadership team is never going to be the same, regardless of what comes next, with co-founder and former CEO Jack Dorsey today leaving the Twitter board, effective immediately.
Dorsey’s full exit removes another big chunk of experience from the company – over the past two weeks, Twitter has lost:
- Consumer product leader Kayvon Beykpour, who’d worked at Twitter for four years
- Head of revenue product Bruce Falck (5 years)
- Ilya Brown, a VP of product management (6 years)
- Katrina Lane, VP of Twitter Service (1 year)
- Max Schmeiser, head of data science (2 years)
That said, Dorsey’s move, isn’t a surprise.
Back in November, when Dorsey announced that he was standing down as Twitter CEO, he also noted that he would stay on Twitter’s board till around ‘May-ish’ to help incoming CEO Parag Agrawal and incoming Twitter Board chair Bret Taylor with their respective transitions.
Of course, back then, Dorsey couldn’t have predicted the chaos on the horizon, but despite the distractions of an imminent takeover, Dorsey has decided to stick with his original plan, and step away from the platform that he helped build.
That clears the path for a new era under Elon Musk, who has vowed to make significant changes to the way that Twitter operates – though of late, Musk seems to be more distracted by stats on population decline and political conspiracies than he does in completing the Twitter deal.
On May 13th, Musk said that his Twitter takeover offer was effectively ‘on hold’ pending more data from Twitter on its fake profile count, which it pegs at 5% of active users. Many users have since shared partial evidence that, in their opinion, proves that this number is not correct, while Twitter itself has maintained that there’s no such thing as ‘on hold’ in the takeover process, and that it’s preparing for the deal to close sometime soon.
Musk says that he won’t pay full price for something that’s not what he believed he was purchasing.
But then again, Musk also waived doing detailed due diligence on Twitter’s business, in order to reach an agreement faster, which means that he may be tied to the purchase anyway, regardless of what Twitter or anyone else may find here.
For his part, Dorsey has been a strong advocate for Musk, and his interest in Twitter, and has noted several times that he believes Musk is the best option to ‘save’ the company.
Elon’s goal of creating a platform that is “maximally trusted and broadly inclusive” is the right one. This is also @paraga’s goal, and why I chose him. Thank you both for getting the company out of an impossible situation. This is the right path…I believe it with all my heart.
— jack (@jack) April 26, 2022
Now Dorsey is getting out of the way to let that happen, which will mean that none of Twitter’s four founders remain in any position to advise or guide the platform in any direct capacity from now on.
That could be a good thing. Twitter, of course, is a far cry from what it was in the beginning, and maybe now it needs to detach from its founding concepts to reach its next stage.
But again, that’s a lot of experience heading out the door, with current CEO Agrawal also on the chopping block, according to Musk’s statements.
How that impacts Twitter’s future direction is hard to say. Again, Musk has already flagged significant changes, but without experienced voices advising him on what’s happened in the past, he could be doomed to repeat previous mistakes, impeding the company’s progress even more.
Or maybe it makes things easier, without the constraints of past limitations holding things up. I would lean towards the former, but clearly, Musk has his own ideas about how he’s going to transform the app, once he does, eventually, take control.
Which seems like more of a ‘when’ than ‘if’, but maybe Musk has some other trick up his sleeve to either reduce his offer price or get out of the Twitter deal entirely.
Either way, massive changes are coming to the app, which could alter the way that it’s used entirely.
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