Connect with us

SOCIAL

Instagram Provides Tips on Maintaining Connection via Instagram Live During COVID-19 Lockdowns [Infographic]

Published

on

The current COVID-19 lockdowns are hard on everyone, but the reality is that we’ll probably be dealing with social limitations, at least in some capacity, for some time yet.

The prolonged isolation will require us to adapt our social practices, and find new ways to stay connected – and for brands and marketers looking to keep their businesses running amid the ongoing crisis, that also means considering new ways to engage our audiences, and provide assistance where possible for the many people in need.

One option to consider is live-streaming – while no social video option can replace IRL connection, the immediate, interactive capacity of live video is likely the closest we have to holding a face-to-face discussion. And Instagram Live can be a great option on this front.

You may not feel comfortable going live, it may not be something that interests you. But it could definitely be worth some extra thought. To help, the team from Instagram has this week published a new listing of tips to help you go live and connect with your audience.  

The immediate, humanitarian impact of COVID-19 is obviously the most important consideration right now, and something to keep in mind anytime you reach out to your audience. But the closer we can get to a level of normalcy, the more we lessen the ongoing impacts of the pandemic.

Worth considering in your process (and thanks to Matt Navarra for sharing this listing).

Instagram Live tips

Socialmediatoday.com

SOCIAL

YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

Published

on

YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



Source link

Continue Reading

SOCIAL

Podcast Marketing Statistics for Businesses [Infographic]

Published

on

Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

Source link

Continue Reading

SOCIAL

17 Content Options for Each Stage of the Sales Journey [Infographic]

Published

on

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

Source link

Continue Reading

Trending

en_USEnglish