SOCIAL
Instagram Releases Summer Edition of its Insider Magazine to Coincide with ‘Creator Week’

This week, Instagram is hosting its first ‘Creator Week‘ showcase event, which will feature a range of Instagram Live sessions with emerging creators, brands, Instagram staff and more, in order to help provide more perspective on what’s happening, what’s coming and how brands can maximize their Instagram presence.
As part of the event, Instagram is also releasing the second edition of its ‘Instagram Insider’ digital magazine, which also features creator interviews and expert tips, working as a companion piece to the live sessions.

Like the first edition, which was released back in April, the 8-page magazine features top creators to follow, trend predictions, and interviews with platform stars.
It also includes an overview of how Instagram recommends people approach building their presence on the platform in a more sustainable and manageable way.

And in what’s probably the most interesting element for digital marketers, the new issue also has a section on ‘Algorithm Myth-Busting’, providing insights, direct from the source, as to how content is displayed and distributed on the platform.

Okay, it’s not exactly strategy-defining stuff, but it is interesting info to have, and in addition to the questions and answers provided in the first edition of the magazine, it does help to paint a broader picture of how it all works.
And you may be able to get more insight tomorrow, at this session:
6/8 – 8:45am-9:30am PST – Algorithm Mythbusting
Learn how the algo actually works in this live interview with IG & FBs policy team. Hosted by Refinery 29 Unbothered’s Laurise McMillian.
Could be worth tuning in, and seeing if any major insights are revealed.
All of the Creator Week sessions are being live-streamed on the Instagram Creators account in the app, which will also host recorded sessions after the live events. Instagram will also share daily rundowns of key highlights on the Creators account.
The Summer edition of the Instagram Insider magazine will be made available this week.
SOCIAL
Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?
This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.
The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.
Either way, it may help in your process, as you map out your 2023 approach.
In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.
As per Twitter:
“We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”
There’s also this:
“Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”
That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.
It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.
You can check out Twitter’s 2023 marketing calendar here.
SOCIAL
‘Stop the hate’ online, UN chief pleads on Holocaust Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek
The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.
Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”
“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”
He accused social media platforms and advertisers of profiting off the spread of hateful content.
“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”
Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.
“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”
He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.
“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”
SOCIAL
Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?
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