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Instagram Releases Summer Edition of its Insider Magazine to Coincide with ‘Creator Week’



This week, Instagram is hosting its first ‘Creator Week‘ showcase event, which will feature a range of Instagram Live sessions with emerging creators, brands, Instagram staff and more, in order to help provide more perspective on what’s happening, what’s coming and how brands can maximize their Instagram presence.

As part of the event, Instagram is also releasing the second edition of its ‘Instagram Insider’ digital magazine, which also features creator interviews and expert tips, working as a companion piece to the live sessions.

Instagram Insider magazine

Like the first edition, which was released back in April, the 8-page magazine features top creators to follow, trend predictions, and interviews with platform stars.

It also includes an overview of how Instagram recommends people approach building their presence on the platform in a more sustainable and manageable way.

Instagram insider magazine

And in what’s probably the most interesting element for digital marketers, the new issue also has a section on ‘Algorithm Myth-Busting’, providing insights, direct from the source, as to how content is displayed and distributed on the platform. 

Instagram Insider Magazine

Okay, it’s not exactly strategy-defining stuff, but it is interesting info to have, and in addition to the questions and answers provided in the first edition of the magazine, it does help to paint a broader picture of how it all works.

And you may be able to get more insight tomorrow, at this session:

6/8 – 8:45am-9:30am PST – Algorithm Mythbusting

Learn how the algo actually works in this live interview with IG & FBs policy team. Hosted by Refinery 29 Unbothered’s Laurise McMillian.

Could be worth tuning in, and seeing if any major insights are revealed.

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All of the Creator Week sessions are being live-streamed on the Instagram Creators account in the app, which will also host recorded sessions after the live events. Instagram will also share daily rundowns of key highlights on the Creators account.


The Summer edition of the Instagram Insider magazine will be made available this week.


New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work



New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.


Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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