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Instagram Tests New Format for Recommended Content Listings Below the ‘All Caught Up’ Marker

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Instagram is testing a new format for its suggested follow listings which would appear within your main feed, below newly posted updates.

As you can see in this example, shared by user Giorgio Nardini, the new recommendations listings appear within the main feed, with separate tabs for ‘Suggested’ and ‘Older’ posts. The ‘Older’ listing takes you back to posts that you’ve already seen.

Instagram has confirmed that it’s testing this format with a small number of users:

“If you’re in the test, this is shown after you see all the posts in your Feed. Once you get the “You’re All Caught Up” notice and scroll past it, you have the option to see suggested posts or go back to older posts that you’ve already viewed.

So it doesn’t take over the main feed, the split listing only appears after you’ve seen all the new posts from your connections. You’d then have the option to either see suggestions, or keep srcolling on to posts you’ve seen.

Instagram actually started testing this back in 2018, with a different format.

Instagram reccomendations

As you can see here, once you hit the ‘All Caught Up’ notification, you can keep scrolling to see posts you might like, or tap to see older posts from your contacts. In this variation, there was no split feed, so you either viewed the recommendations or you had to scroll back to the top to see your older posts. The updated version makes it easier to view Instagram’s recommendations, but also easily switch back to your traditional feed.

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As noted, the new format is in testing with some users, so you may have seen it, or a version of it, in the wild.

It could be a good way for Instagram to keep users more engaged, by highlighting more profiles similar to those they already follow – though as some have noted, Instagram’s recommendations can also, at times, be problematic, and guide people down rabbit holes of fringe conspiracy theories, which is something the platform may need to address.

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It could also provide benefits for businesses, particularly as Instagram moves more towards eCommerce. If people start using Instagram to browse and shop more specifically, more recommendation surfaces could connect sellers with interested buyers, by highlighting similar items and trends aligned with their past searches.

There’s no word on whether the format will be rolled out more broadly as yet, but we’ll keep you updated on any progress. 

Socialmediatoday.com

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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

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Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

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  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.

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Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.



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