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Instagram Tests ‘Selected People’ for Stories, Providing More Control Over Your Stories Audience

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Instagram has launched a new test that will enable people to select specific profiles that will be able to view their Stories, as part of an additional element in the Stories creation flow of every post.

Instagram Close Friends test

As you can see in these screenshots, ‘Selected People’, which is being tested in Brazil, will enable users to tick the specific users that they want to allow to view each of their Stories updates.

It’s essentially an alternate version of Instagram’s current ‘Close Friends’ option, which enables users to make a list of their key contacts for Stories sharing, with this new variation providing more specific capacity with each update, offering more control, but also more work in defining your specific audience each time.

Instagram Close Friends

As Instagram explained to 9 to 5 Mac:

Before, with the ‘Close Friends’ feature, people could only share Stories with the same list of friends without being able to edit it. With this test, you’ll be able to add, remove, or keep people on your list with different Stories.”

More capacity to control who sees your posts could be helpful, while Instagram also notes that your Selected People listing will remain in place until you edit it again. Which means it’s almost exactly like the current ‘Close Friends’ option, but with the extra capacity to easily change it every time you post.

That seems like an under-the-radar helpful addition, which may seem like only a minor update, but could provide a significant improvement in posting capacity, helping to facilitate more intimate, private Stories sharing, without broadcasting to everyone with each post.

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It could also open up a new form of specific Stories sharing to only a couple of friends at a time. Of course, you can also use Instagram Direct for this type of interaction, but the option to share full-screen, regular Stories, that only appear to certain users, could hold specific value, which could be a fun engagement option.

And for brands, it could also offer new capacity, like announcing competition winners, and offering exclusive deals to very specific audiences. Again, you can use close friends already to reach certain groups, but choosing just one person, or smaller groups of people, each time that you post, could facilitate new ways to maximize brand engagement, and fuel more connection with fans.

It seems, overall, like a good addition – right now, Instagram is only testing it in Brazil, though it looks like it should get a full launch soon.

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Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

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But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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