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Instagram Warns of Major Impacts to Ad Targeting as a Result of Apple’s iOS 14 Update

Published

4 years ago

September 11, 2020

instagram warns of major impacts to ad targeting as a result of apples ios 14 update

With Apple pushing ahead with plans to introduce new changes in iOS 14 which will explicitly prompt users to opt-into data tracking for each app on their device, digital ad networks have expressed deep concerns over how those changes will impact their core businesses.

Last month, Facebook sent out a warning to Audience Network advertisers, explaining that the changes to Apple’s Identifier for Advertisers (IDFA) system could potentially cripple its expanded ad network once it’s rolled out. And this week, in an interview with CNBC, Instagram chief Adam Mosseri has also flagged concerns the update, and how it could impact Instagram advertisers moving forward.

As a brief explainer, IDFA enables app owners to track individual user data within apps, including actions taken in the app, device info, acquisition insights, etc. iOS users can currently opt-out of IDFA tracking, but the settings for such are not readily accessible, and require some digging to find. The update to iOS 14 will make IDFA explicitly opt-in, with a new pop-up prompt for each app.

The concern is that this will see many more users opting out, significantly reducing tracking capacity, and subsequent ad targeting options as a result. In response to these concerns, last week, Apple announced that it would delay the roll-out of the IDFA changes until next year in order to give developers more time to prepare.

But according to Mosseri, that’s not likely to provide much relief:

“If the ecosystem changes in a way that advertisers can’t really measure their return on investment, that’s really going to be, yes, somewhat problematic for our business, [but] it’s going to be much, much more problematic for all the small businesses.”

Mosseri says that millions of SMBs rely on the ad tools offered by Facebook and Instagram in order to target specific audiences, and reach those customers with cost-effective promotions. The IDFA changes will impact that process, and potentially make it much more difficult to effectively maximize the positive benefits of advanced ad targeting.

Whether you agree with that or not will come down to your individual perspective, but it does make sense that by giving people a large warning prompt on data tracking, that more people will switch it off, even if it’s actually more beneficial for them to leave that reporting process active in order to better tailor ads to their preferences.

Essentially, the counterpoint to the privacy argument is that app users will still see ads, they just won’t be as relevant. Which is likely a worse outcome in most cases.

As an alternative, Mosseri says that Facebook will be working to present improved data-tracking control options which will better explain the process and help inform people, as opposed to scaring them with such prompts.

“We believe that there’s a way to be really responsible and give people control over their data and transparency into their data but without cutting off our understanding and therefore operating blind.”

Mosseri says that Facebook will be making this case to Apple in the coming months, in the hopes of changing its approach to its IDFA warnings.

This is key area for all digital marketers to note, and while we don’t know what the full impacts will be, it could significantly change your ad targeting process, if the changes eventually do roll out as planned.

In addition to IDFA, Mosseri also offered some brief, early insight into the performance of Reels, Instagram’s TikTok clone functionality, which it recently expanded to (almost) all users after its initial launch in selected regions.

“We’re seeing some early momentum, and we’re growing particularly fast in countries like India, but it’s early days and there’s a long, long way to go.”

Instagram responded to the early momentum of Reels in India by adding a dedicated Reels tab for Indian users last week, which it’s now also testing in other regions as well.

That extra exposure could help push Reels usage – especially in India, where TikTok has now been banned for more than two months. If Reels gains momentum, it’ll be much harder for TikTok to re-enter the Indian market, where it reportedly had more than 200 million active users, while more recent reports have also indicated that China may push for a ban of TikTok in the US, as opposed to agreeing to a sell-off, and being seen as conceding to the US Government’s ruling on the app.

That could see more TikTok users at least testing the waters with Reels, as an alternative, in the case of a ban.

For its part, Mosseri says that Reels is less about TikTok itself, and more about moving with the times.

“We’ve seen short-form, performative video grow, not only on Instagram but on other platforms as well, and we have to adapt to those big shifts, because one of the biggest risks for us is that the world changes around us. We obviously have competition, but the bigger risk when you’re a platform like us is that you just become less relevant.”

So it’s less about blunting TikTok’s momentum, and more about being progressive, based on trends. Or both – either way, expect Instagram, and Facebook more broadly, to stick with its process of copying the functionalities of rising apps.

Mosseri also offered some brief commentary on the potential TikTok sell-off, and the benefits of such, as it might be, for Instagram:

“Any short-form benefit, in terms of stifling a competitor right now, I think is greatly outweighed by the risks of a more fragmented internet. We benefit greatly from the ability to operate in countries all around the world, and if we move to a place where countries start to silo the internet within them, and we can’t operate in that way, I think [that’s] much more problematic than any short-term benefit is beneficial.”

Worth noting too that the European Union privacy regulator this week sent Facebook a preliminary order to suspend the transfer of data about EU users back to the US. That move could have significant impacts, with concerns about data misuse potentially leading to a new, more contained approach to user data, which could severely impact the operations of the major digital platforms.

The TikTok sell-off seems, in many ways, more about the US making a statement against China (US President Donald Trump has repeatedly noted that the sell-off decree is a form of punishment for China failing to contain COVID-19), but the fundamental legal ground for the shift relates to data-sharing, and how user data can be abused by different nations.

There are safeguard agreements already established on this front, but by highlighting the concern, the US Government also appears to be amplifying fears about the same in all regions, which could lead to a wholly different approach to data storage moving forward.

It’s another interesting debate to be had within the fast-evolving digital battleground.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

6 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

8 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

8 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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