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LinkedIn Adds New Analytics Tools for Company Pages, New Process to Limit Page Follow Invites



LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and an alternative process for limiting company page invites. 

First off, on follower analytics – if you head over to your LinkedIn company page analytics now, you’ll see a ‘New’ marker on the Analytics tab, signifying that something’s been added. That addition is this new listing of company page followers, by individual profile, which you can expand out to a full list of every person that’s followed your Page, sorted in reverse chronology.

LinkedIn company page analytics

The listing could provide an opportunity to reach out to new followers to thank them for following, while it also provides some more insight into who’s coming to your page, which could help to refine your posting and engagement processes.

You can’t, however, download this list, but still, it’s an extra level of insight into your company page performance. This is in addition to the existing follower highlights overview, follower metrics (follower trends over time) and demographic/job role data, as well as the ‘Companies to Track’ display, which shows you how other, similar LinkedIn company pages are performing in regards to follower growth, posting frequency and engagement rates.

LinkedIn’s also implementing a new system to limit how many times a company page manager can send out invitations to their connections to follow their company page.

LinkedIn company page requests

LinkedIn officially brought back the option to invite your connections to follow your company page in November last year, after trialing it a few times in the preceding months (and also providing the option some years back).

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The risk in this, of course, is that ‘growth hackers’ will use it to spam the bejeezus out of their connections – which LinkedIn sought to avoid in the initial launch by implementing a limit of 50 invites per page manager, per day. Evidently, that wasn’t enough, or LinkedIn simply felt the need for a better process. The new system, as you can see in this screenshot (shared by social media expert Matt Navarra), provides Pages with 100 credits that they can use per month, with each sent invite costing one credit.

“When your invite is accepted, the credit is returned. Each month, Pages are granted invitation credits shared by all admins. Credits do not roll over.”

So now, Pages could theoretically send out 100 invites a day – but they’ll only be able to spam 100 people per month, with every unaccepted invite coming out of their tally. Not sure if that’s a better system, but it’s interesting nonetheless.

And lastly, and again via the eagle-eye of Matt Navarra, LinkedIn’s adding a new audio option for name pronunciation, if it really, really annoys you when people mispronounce your name. 

LinkedIn audio for names

As you can see here, in the LinkedIn app, you’ll now see a prompt on your LinkedIn profile to add an audio recording of your name, if you so choose. Tap on the ‘Add name pronunciation’ prompt and you’ll be taken to an in-app audio recorder, where you can say whatever you like.

LinkedIn audio option

The recording is limited to 10 seconds, and LinkedIn advises that users should “speak slowly and pronounce each syllable clearly” and to “hold the phone about four inches from your mouth”.

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Once recorded, a small audio icon will appear next to your name in the app (the functionality is not currently available on desktop).

LinkedIn pronunciation tool

The new features add some interesting new options, and while none of them are set to transform your process, they do provide some additional considerations for building your on-platform audience, as well as clarifying your details.

Or just making humorous, 10-second audio Easter eggs for profile visitors, whatever you choose.



Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots



Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.


Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.

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