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LinkedIn Adds New ‘Skills Path’ Process to Facilitate Opportunities in Recruitment

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LinkedIn’s looking to facilitate more opportunity for open positions with a new process called ‘Skills Path‘, which essentially enables employers to add additional tests to help more candidates display their suitability for a given role.

LinkedIn Skills Path

The idea, LinkedIn says, came about at the height of the COVID-19 crisis last year, which saw many people being laid off or furloughed, while other industries actively sought new staff to keep up with demand. Yet, these two cohorts often failed to connect.

As explained by LinkedIn:

“We could see there were opportunities available, but the motivated and talented workers that had lost their jobs weren’t finding them. Workers don’t often realize that the skills they have for one job can be easily transitioned to another job. But the fact is, even if they do realize that, they can’t get hired until employers realize that too. The truth is, how we hire can be limiting. Many recruiting processes depend on relevant experience or degrees to find candidates, but sometimes the person that’s the best fit for the role is from a community an employer has never considered before.”

So while people may be perfectly suited for another role, the barrier for entry often seems too high, because they don’t have the requisite experience in that specific position or sector. Which is where Skills Path comes in.

“Skills Path brings together LinkedIn Learning courses with Skill Assessments to help recruiters evaluate candidates in a more equitable way – based on their proven skills. Hiring practices have long depended on traditional candidate qualifications like degrees, title, and their network to discover candidates. With Skills Path, that changes.”

The process enables employers to include relevant LinkedIn Learning courses on their job ads, or skill assessments, which can both assist in determining better candidates, based on their actual abilities, while also helping candidates apply for more positions.

LinkedIn Skills Path

As LinkedIn notes, that opens up more opportunity for people of varying backgrounds, who may not have the skills, on paper, that they might need. By being able to demonstrate such in another way, that could provide more potential, and help boost the pool of good quality candidates.

LinkedIn says that it’s already seen success with the process internally:

“We created our first iteration of Skills Path for our customer service teams. We removed traditional requirements such as degree or 1-2 years prior experience in our job descriptions, and evaluated people based on their proven skills needed for the job by incorporating a validated skill assessment into the application process. Not only were we able to broaden our talent pool to hire talent from companies we typically don’t hire from – ranging from grocers to big-box retailers – we improved our hiring efficiency.”

It’s an interesting evolution of the hiring process, utilizing the benefits of modern connectivity to add a more interactive, responsive element, which could have significant flow-on benefits. Really, given the connectivity and flexibility of digital tools, we don’t need to be constrained to what’s written down anymore, as we can also demonstrate and test for skills. 

And if it works out, it could change the way recruitment is carried out across the board.

LinkedIn says that it’s also been testing the process with a range of partner businesses, including Citrix, Gap, Ralph Lauren and Wayfair, among others.

It’s an interesting project, if nothing else, and it aligns with LinkedIn’s broader goal to better facilitate economic opportunity, where possible.

And as LinkedIn continues to advance its recruitment tools, it also better positions itself as the key platform for HR professionals. 

You can learn more about Skills Path here.

Socialmediatoday.com

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Snap making changes to direct response advertising business

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Snap making changes to direct response advertising business

The company posted a net loss of $288.5 million, or 18 cents a share, including $34 million in charges from its workforce restructuring. That compared to a profit of $23 million, or one cent, a year earlier.

Snap ended the fourth quarter with 375 million daily users, a 17% increase. In the first three months of the year, the company estimates 382 million to 384 million people will use its platform daily.

Snap has become a bellwether for other digital advertising companies. Last year, it was the first to raise concerns about the slowdown in marketer spending online and to fire a significant number of employees—20% of its workforce—to cut costs in the face of falling revenue.

The company has spent the last two quarters refocusing the organization, cutting projects that don’t contribute to user and revenue growth.

In the first quarter, Snap expects the environment to “remain challenging as we expect the headwinds we have faced over the past year to persist.”

Investors will get additional information about the state of the digital ad market when Meta and Alphabet report earnings later this week.

—Bloomberg News

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Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

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Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

After reinstating thousands of previously suspended accounts, as part of new chief Elon Musk’s ‘amnesty’ initiative, Twitter has now outlined how it will be enforcing its rules from now on, which includes less restrictive measures for some violations.

As explained by Twitter:

“We have been proactively reinstating previously suspended accounts […] We did not reinstate accounts that engaged in illegal activity, threats of harm or violence, large-scale spam and platform manipulation, or when there was no recent appeal to have the account reinstated. Going forward, we will take less severe actions, such as limiting the reach of policy-violating Tweets or asking you to remove Tweets before you can continue using your account.”

This is in line with Musk’s previously stated ‘freedom of speech, not freedom of reach’ approach, which will see Twitter leaning more towards leaving content active in the app, but reducing its impact algorithmically, if it breaks any rules.

Which means a lot of tweets that would have previously been deemed violative will now remain in the app, and while Musk notes that no ads will be displayed against such content, that could be difficult to enforce, given the way the tweet timeline functions.

But it does align with Musk’s free speech approach, and reduces the onus on Twitter, to some degree, in moderating speech. It will still need to assess each instance, case-by-case, but users themselves will be less aware of penalties – though Musk has also flagged adding more notifications and explainers to outline any reach penalties as well.

“Account suspension will be reserved for severe or ongoing, repeat violations of our policies. Severe violations include but are not limited to: engaging in illegal content or activity, inciting or threatening violence or harm, privacy violations, platform manipulation or spam, and engaging in targeted harassment of our users.

Which still means that a lot of content that these users had been suspended for previously would still result in suspension now, and it leaves a lot up to Twitter management in allocating severity of impact in certain actions.

How do you definitively measure threats of violence or harm, for example? Former President Donald Trump was sanctioned under this policy, but many, including Musk, were critical of Twitter’s decision to do so, given that Trump is an elected representative.

In other nations, too, Twitter has been pressured to remove tweets under these policies, and it’ll be interesting to see how Twitter 2.0 handles such, given its stated more lax approach to moderation, despite its rules remaining largely the same.

Already, questions have been raised on this front – Twitter recently removed links to a BBC documentary that’s critical of the Indian Government, at the request of India’s PM. Twitter hasn’t offered any official explanation for the action, but with Musk also working with the Indian Government to secure partnerships for his other business, Tesla, questions have been raised as to how he will manage both impacts concurrently.

In essence, Twitter’s approach has changed when it chooses to do so, but the rules, as such, will effectively be governed by Musk himself. And as we’ve already seen, he will make drastic rules changes based on personal agendas and experience.

Twitter says that, starting February 1st, any previously suspended users will be able to appeal their suspension, and be evaluated under its new criteria for reinstatement.

It’s also targeting February for a launch of its new account penalties notifications.



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4 new social media features you need to know about this week

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New social media features to know this week


Social media never stands still. Every week there are new features — and it’s hard for the busy comms pro to stay up-to-date on it all.

We’ve got you covered.

Here’s what you need to know about this week.

LinkedIn

Social media sleuth Matt Navarra reported on Twitter that LinkedIn will soon make the newsletters you subscribe to through the site visible to other users.

This should aid newsletter discovery by adding in an element of social proof: if it’s good enough for this person I like and respect, it’s good enough for me. It also might be anopportunity to get your toe in the water with LinkedIn’s newsletter features.

Instagram

After admitting they went a little crazy on Reels and ignored their bread and butter of photographs, Instagram continues to refine its platform and algorithm. Although there were big changes over the last few weeks, these newer changes are subtler but still significant.

 

 

First, the animated avatars will be more prominent on profiles. Users can now choose to flip between the cartoony, waving avatar and their more traditional profile picture, rather than picking one or the other, TechCrunch reported, seemingly part of a push to incorporate metaverse-esque elements into the app.

Instagram also appears to have added an option to include a lead form on business profiles. We say “appears” because, as Social Media Today reports, the feature is not yet listed as an official feature, though it has rolled out broadly.

The feature will allow businesses to use standard forms or customize their own, including multiple choice questions or short answer.

Twitter

In the chaotic world of Twitter updates, this week is fairly staid — with a useful feature for advertisers.

The platform will roll out the ability to promote tweets among search results. As Twitter’s announcement points out, someone actively searching for a term could signal stronger intent than someone merely passively scrolling a feed.

Which of these new features are you most interested in? That LinkedIn newsletter tool could be great for spreading the word — and for discovering new reads.

Allison Carter is executive editor of PR Daily. Follow her on Twitter or LinkedIn.

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