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LinkedIn Announces Merger of Elevate Functionality with Company Pages

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LinkedIn has announced that it’s merging the functionality of its Elevate employee advocacy platform into its company pages tools, providing more ways for LinkedIn page managers to engage their employees in order to amplify relevant updates and build reputation online.

LinkedIn Elevate

As explained by LinkedIn:

LinkedIn Pages and Elevate have enabled organizations to interact at scale with the people who matter most to their business, and tell their brand stories in ways not possible anywhere else. Over the last four years, hundreds of our customers have used Elevate to help their employees be brand advocates. At the same time, these customers – and over 50 million more organizations – have worked to build their LinkedIn Page so they can engage their most important audiences.”

LinkedIn’s Elevate platform, which enables businesses to curate content for their team members to share, and provides metrics on the resulting performance, has been growing in usage over the last few years, with a range of top businesses now tapping into the program to maximize their employee advocacy process.

Last August, LinkedIn integrated Elevate functionality into Sales Navigator, enabling Sales Navigator users to get alerts from Elevate within their Navigator dashboard, where they can action them directly.

LinkedIn Sales Navigator/Elevate

That’s obviously resulted in more usage, as LinkedIn now appears set to expand the same functionality into its native company page tools, which could provide a big boost for organizations looking to tap into their employees, and their extended networks, to broaden their presence.

This combination will help companies better engage their employees, and build stronger communities in a safe and trusted environment. In fact, when an admin posts on their Page, 30% of the engagement comes from their employees, who are 14X more likely to share that content vs. other content types. And the best part for our Elevate customers is that this functionality will be free of cost.

That last part is important – at present, Elevate is a paid tool, with pricing tiers based on the number of your staff who require access to the platform. Now, LinkedIn’s looking to remove those subscriber thresholds, which will make it easier to reach more of your employees with your content prompts, while also likely leading to more sharing and engagement on the platform more broadly. 

At this stage, it appears that Elevate will remain a paid add-on for company pages, though you’d also imagine that the pricing structure will change.  

For LinkedIn, tapping into the rising interest in employee advocacy makes sense. According to LinkedIn data, content that’s shared by employees – as opposed to coming from the brand itself – sees 2x higher engagement, on average, while salespeople who regularly share business-related content on the platform are 45% more likely to exceed quota.

Last October, LinkedIn also added employee notifications for company page admins, a new way to let your employees on the platform know about important business updates or posts, and prompt them to share with their own networks.

LinkedIn employee notifications

Really, that was the first move towards this expanded integration – and given the stats, it may well prove to be a significant update for LinkedIn company page admins moving forward.

LinkedIn says that it will share more information on the transition “over the coming months”.

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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