Connect with us

SOCIAL

LinkedIn Expands Roll-Out of LinkedIn Stories to Australia

Published

on

Following on from its initial launches of LinkedIn Stories in Brazil, the Netherlands and the UAE, LinkedIn users in Australia can now also access the new, vertically-aligned, temporary status update option.

LinkedIn Stories

As you can see in this sequence, LinkedIn Stories, which the company confirmed were coming back in February, function pretty much the same as they do on Facebook and Instagram, with a Stories bar along the top of the main feed, and various stickers and tools available to decorate your Stories frames.

When you first access a LinkedIn Story, you’re prompted to check your privacy settings for Stories viewing.

LinkedIn Stories

That aligns with LinkedIn’s regular capacity for users to see who’s viewed their profile – if you don’t want people to see that you’ve checked out their LinkedIn story, you can switch this off via your Story settings

LinkedIn provides three alternatives on this front – when you view a Story, the Story creator will see either:

  • Your name and headline
  • Private profile characteristics (title and most recent education institution or company, if applicable)
  • Private mode (anonymous)

So you do have the option to view LinkedIn Stories anonymously if that better suits.

The Stories creation stream is fairly straight-forward – take a photo/video, add stickers and text, then publish. 

LinkedIn Stories

As you can see, they’ve even added localized stickers, like ‘G’day’, for the Australian launch.

The expansion, as noted, means that Stories is now available in four regions, with LinkedIn adding another nation every few weeks. Given the amount of users who now have access to the option, you would think that LinkedIn would have enough usage insights to roll it out to all users, but we’ll have to wait and see how the platform decides to introduce the option to more regions.

See also  Facebook Shares New Data on the Psychological Impacts of Social Comparison, and How It Can Be Reduced

LinkedIn Stories has already received a lot of criticism, with many people suggesting that it doesn’t fit with the professional communications focus of the platform. But the introduction of Stories does make sense. Broader engagement data shows that Stories is increasingly how the next generation of social media users are communicating, in preference to the traditional News Feed, and as such, leaning into the evolving trend seems like a logical way to go to maximize engagement and interaction.

Really, if you don’t like it, you don’t have to use it, but there will be a lot of LinkedIn users who do warm to the option, and it could provide a range of new opportunities to connect with your target audiences, and share a different perspective in the app.

Australian users will see LinkedIn Stories appearing in the app sometime soon.

Advertisement

Socialmediatoday.com

SOCIAL

How TikTok Creators Redefined Influence [Infographic]

Published

on

How TikTok Creators Redefined Influence [Infographic]

Facilitating interaction and individual contribution to trends is a key element of TikTok’s success, and within that, organic, creative content has become a central focus, which has also changed the way that brands need to approach the platform.

Traditional, disruptive ads are just that on TikTok, a distraction, and users will quickly skim by as they look for something fresh and creative in-stream. As such, the brands that are seeing the most success are those that create messaging that aligns with platform trends, which makes partnering with creators a more valuable consideration.

That’s what this new overview from TikTok is all about. Illustrating the way that content is created and consumed on the platform, and what that means for brands, TikTok has outlined a range of options for marketers, and how they can team up with creative talent.

Some interesting stats, worth considering in your approach.  

Source link

See also  Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending