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LinkedIn Provides New Insights into Key Learning and Development Trends

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linkedin provides new insights into key learning and development trends

LinkedIn has this week published its fifth Workplace Learning Report, which incorporates responses from over 1,200 learning and development professionals, and nearly 900 learners, to provide some fresh perspective and insight into key learning and upskilling trends, and how businesses should be planning for these developments.

You can download the full, 65-page report here (with email sign-up), but in this post, we’ll take a look at some of the key notes.

First off, in what will come as no surprise given the chaos that was 2020, LinkedIn found that ‘Resilience and Adaptability’ is now a key learning and development focus, with ‘Technology Skills/Digital Fluency’ coming in second.

LinkedIn Learning and Development report

We all needed to adapt, in some way, due to the impacts of the pandemic, and you can see, based on these other topics, the influence that the WFH shift has had on development trends.

The increased focus on digital connectivity has also made digital literacy a key focus.

Really, digital literacy should now be on the general education curriculum, as it already is in some nations. Considering the broader impacts of misinformation, and how digital platforms can be used to facilitate such, and our increasing reliance on connected tools in all aspects, it’s arguably now a critical life skill that all youngsters are learning themselves anyway.

The more information we can provide on this, the better.

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LinkedIn also found that ‘Upskilling and reskilling’ is now the key focus area for learning and development programs, which also comes as little surprise.

LinkedIn Learning and Development report

Many people have had to find new roles, or change their focus, due to the impacts of COVID-19, so a lot of workers have had to, and will have to, reskill. 

LinkedIn also found that a growing number of employees who are shifting roles, are doing so from entirely different career paths, as opposed to related roles.

“An analysis by LinkedIn’s data science team conducted for the World Economic Forum showed that many employees who have moved into “emerging roles” over the past five years came from entirely different occupations. For example, half of the employees who moved into data science and artificial intelligence (AI) roles were coming from unrelated industries. That number jumps when we look at engineering roles (67%), content roles (72%), and sales (75%). What’s even more interesting is that the people who transitioned into data and AI had the largest variation in skill profiles, with half of them possessing skills with low similarity.” 

New sectors are opening up new opportunities, and as AR/VR and other technologies continue to evolve, this will continue to expand, re-directing people from a range of professional backgrounds into these new pathways – and it’s worth noting that experience is not so much a factor in some respects.

In many ways, it’s impossible to have experience in these emerging roles, which provides more opportunity for people to change their career path, if they choose.

As you can see from the chart, ‘Virtual Onboarding’ is also a key focus, again reflecting the rising WFH shift, which will likely be a lasting impact of the pandemic.

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This is further underlined in the shift away from instructor-lead training (ILT) in favor of self-paced online courses.

LinkedIn Learning and Development report

Organizations are increasingly looking to cater for variable working arrangements, in order to provide more flexibility, which will not only enable them to attract more candidates through broader options, but will also ensure that they can get the best employees, regardless of location. And that may well become a key differentiator moving forward.

LinkedIn also found that younger employees are increasingly looking for career development opportunities

“Gen Z learners will spend time learning if it can help them perform well in their current jobs (69%), build the skills needed to work in a different function (47%), or find new roles internally (hello, internal mobility) — more than any other generation in the workforce. And, over three-quarters (76%) of Gen Z employees believe that learning is the key to a successful career.”

That could be a key note to help in motivating younger staff, while group learning has also seen a rise in popularity.

“For example, there’s been a 1,100% increase in people joining Learning Groups, with joins from younger generations much higher than their older colleagues. There was also a 225% increase in courses shared with a learner’s professional network, and a 121% increase in activity.”

There’s probably some level of external validation in this, in the capacity to show off your latest skills to peers and colleagues. But it also underlines a key value point – if you want to maximize employee learning, it should be available online, and it should be something they can do with other colleagues or students, helping to facilitate community, which many have sorely missed due to the lockdowns. 

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There are some interesting insights here, and if you’re working in HR, it’s worth downloading the full report and taking a look at LinkedIn’s findings. It may help you develop a better approach to your own learning and development processes, and better position your company to capitalize on these key shifts.

You can download the full LinkedIn Learning 2021 Workplace Learning Report here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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