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LinkedIn Publishes New Data on How Marketers are Dealing with the Impacts of COVID-19 [Infographic]

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The COVID-19 pandemic has changed almost everything about how we go about our day-to-day lives, at least in some way. That’s also made it difficult for marketers to understand how they should be communicating, or even if they should, as the ongoing human impacts outweigh the importance of business messaging and maximizing performance through your campaigns.

But many businesses that are still able to operate need to maximize their revenue. The economic impacts of the pandemic will be felt for some years, but those impacts can be lessened by businesses continuing to function, as best they can, within these trying conditions.

It’s challenging, for sure, and it’s hard to know what you should say. So how are businesses dealing with such, and facing up to this new reality?

That’s what LinkedIn sought to find out with its latest research report – teaming up with Vision Critical, LinkedIn surveyed 450 marketers over the first week of May in order to get a better understanding of how the pandemic is impacting them, and how they’re responding. 

There are some interesting insights in the graphic below, covering the most impacted marketing elements, where budgets are shifting, and what types of content brands are now focused on.

It could help you formulate a more effective strategy – you can read LinkedIn’s full report here or check out the infographic below.

LinkedIn COVID-19 impacts study

Socialmediatoday.com

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Iran ‘throttling’ internet to limit protest footage: activists

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The restrictions still fall short of the total shutdown seen in November 2019 but have caused a reduction in the video footage shared

The restrictions still fall short of the total shutdown seen in November 2019 but have caused a reduction in the video footage shared – Copyright Ritzau Scanpix/AFP/File John Randeris HANSEN

Stuart WILLIAMS

Iran is imposing increasingly severe restrictions on access to the internet, albeit still short of a total shutdown, in an apparent bid to limit the sharing of footage of protests which have erupted nationwide, activists charge.

Campaigners and Persian-language television channels outside Iran have noted a reduction in the posting of footage of the protests filmed on mobile phones, almost two weeks into the movement that erupted following the death of Mahsa Amini.

The authorities have already restricted access to Instagram and WhatsApp — until now the last remaining unfiltered social media services — and have now clamped down on apps like the Google Play Store as well as Virtual Private Networks (VPNs) that seek to circumvent local access restrictions.

“It’s still not an internet shutdown, and it’s hard to even describe what they are doing to the network as ‘shutdowns’. Perhaps extreme throttling is the best simple term for it,” said the Iran researcher for freedom of expression group Article 19, Mahsa Alimardani.

“But the disruptions are heavy,” she told AFP, saying disconnections were hitting a peak from late afternoon to midnight when most protests take place.

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The restrictions still fall short of the total shutdown seen in November 2019 when a crackdown on less than a week of protests, according to Amnesty International, left at least 321 people dead.

Videos of protests and alleged abuses by the authorities are still filtering out onto social media channels, but not in the same volume as when protests first erupted following the death of Amini who had been arrested by the morality police.

“The authorities seem to have learned how dangerous this is for their economy or overall public relations,” commented Alimardani.

– ‘Massive hurdle’ –

Norway-based Iran Human Rights (IHR), which says 76 people have been killed in the crackdown so far, said internet access has either been “severely disrupted or completely cut” over the last days.

“Internet disruptions continue to cause delays in reporting” deaths in the protests, it warned.

Paris-based Reporters Without Borders (RSF) said: “Twelve days after the beginning of the protests, the internet network is still down daily throughout the country.”

In response, social media giants have sought to offer assistance to Iranians, the United States has even agreed sanction relief on some software, and tycoon Elon Musk has offered his Starlink satellite internet network.

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But how much such measures can help, especially in the short term, remains unclear.

“Internet outages are happening more frequently worldwide, including in parts of Iran this week,” Google said in a statement on Twitter, saying its teams were “working to make our tools broadly available” following the eased US sanctions.

“We hope these changes help, in some small way, people safely access information at this important time,” it added.

Iranians have long used VPNs to access sites blocked in Iran — even government officials including the foreign minister have Twitter accounts despite the network being blocked in the country.

But Alimardani described using and accessing VPNs right now as “hit and miss” for Iranians with the blocking of the Google Play Store, a major blow when most Iranians are using Android mobile phones with their Google operating systems.

“This is a massive hurdle to downloading safe and new VPNs that work,” she said.

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