Do you ever find yourself lost among the jargon when you’re trying to research a new marketing update, or trying to stay on top of the latest metrics to track, in order to measure your brand performance?
Marketers love an acronym, and the deeper you get into the process, the more confusing it gets, with every TOFU, BOFU, AOV and MER reference all serving to further entrench those already ‘in the know’, and filter out the pretenders looking to keep up.
So how can you go from ‘pretender’ to ‘expert’ – or even on a more basic level, how can you just stay up with the more commonly applicable references to ensure that you can understand the elements you need to maximize for your own ad efforts?
This new guide from LinkedIn aims to provide some assistance – and while it won’t serve as a talisman to navigate all the online marketing jargon, it could help you get your head around some of the main, common concepts.
LinkedIn’s 9-page ‘Ultimate Glossary of Brand Building Terms’ is fairly brief, but it does cover many of the basic terms.
The guide is presented in alphabetical order, with a range of terms explained.
There are also some stranger ones, that kind of feel like they need no explanation:
But maybe, within a marketing-specific context, it’ll help establish a better grounding for your process, which could make it easier to navigate the key information you require.
I mean, not on Social Media Today – we work to try and explain things as clearly as we can so you don’t need to be a marketing expert to know what each update means for your business. But in general terms, as you look to build your digital marketing knowledge, it is handy, at times, to have a reference point like this to help you stay on top of exactly what each update and process actually means, practically, for you and your brand.
It’s brief, and there’s not a heap to it, but it could be a helpful addition for your process.
You can download LinkedIn’s ‘Ultimate Glossary of Brand Building Terms’ pocket guide here.
Pinterest Launches Pin Ads in Argentina, Colombia and Chile
As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has today announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile.
As explained by Pinterest:
“Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia and Chile, to reach new audiences with meaningful, useful content as they discover ideas and plan new projects.”
Pinterest says that it recently launched its first ads with a small group of early partner brands in these regions, including Tiendas Paris and Publicis Groupe, which has paved the way for today’s full market expansion.
The announcement is the latest in Pinterest’s growing Latin American business push, with Pinterest Ads also made available in Brazil and Mexico last year. The app reaches around 80 million active users per month in the region – over 18% of its total user base – which represents significant opportunity, and highlights the expansion potential that Pinterest still has in this respect.
Further to this, Pinterest also launched ads in Japan just last month, enabling businesses to reach another 8.7 million active Pinners.
It’s somewhat surprising to consider the extended reach that Pinterest is still yet to achieve with its ads business, and how that could translate to more revenue for the company – and with the platform also warning of ongoing revenue pressures throughout 2022, and its overall user base in flux to some degree, it needs to tap into these expanded markets to boost its potential and showcases its value to investors.
Maybe that will be the remit of incoming Pin CEO Bill Ready, who took over from Ben Silbermann last week. The platform has been on a roller coaster ride throughout the pandemic, with usage reaching new highs, then normalizing once again, which has left many unsure what the future holds for the app. Ready, a former Google commerce chief, will now be tasked with stabilizing the ship, and maximizing performance – and you would assume that this would include a significant expansion of its ad business to facilitate more opportunity.
In selling its new Latin American expansion, Pinterest also reiterates that 97% of the top searches in the app are unbranded, and consist of 2-3 word queries, which makes Pinterest an effective tool to reach people while they’re still considering their next purchase.
“Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions.”
There is opportunity in Pins, for sure, and the addition of a Google insider should help to advance its discovery ambitions in this respect.
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