Connect with us

SOCIAL

LinkedIn Shares New Research into Effective, and Ineffective, Thought Leadership Approaches

Published

on

linkedin shares new research into effective and ineffective thought leadership approaches

Looking to set a clearer direction for your content efforts, and better establish yourself or your business as a thought leader in your niche?

This will definitely help – this week, LinkedIn has published its 2021 B2B Thought Leadership Impact Study, created in conjunction with Edelman, which highlights the key challenges and issues in the modern content landscape, and the elements you need to focus on in your efforts.

The study incorporates responses from 3,593 global business executives, from a wide range of industries and company sizes, providing key insight into B2B market shifts, and how decision-makers see the current landscape.

Which could be great for your planning – first off, respondents indicated that the pandemic has sparked a flood of thought-leadership content, but much of it is… well, not great.

LinkedIn Edelman B2B Thought Leadership report

While 54% of decision-makers say that they spend more than an hour per week reading and reviewing thought leadership, much of what they’re seeing isn’t winning them over, with 71% noting that less than half of the thought leadership they consume gives them valuable insights.

LinkedIn Edelman B2B Thought Leadership report

Which means it’s not really thought leadership at all. In order to lead the way, you need to be sharing your own, unique thoughts, and providing a new way of looking at common problems or challenges, which can then establish you as a go-to voice in your niche.

In other words, many aspiring thought leaders are ‘doing the things’, but they’re failing to differentiate themselves or their ideas, instead choosing to copy key elements, and regurgitate common lines and mantras.

Which presents a significant opportunity. As has always been the case in the thought-leadership sphere, while anyone can write blog posts and distribute them across the world, very few people can actually communicate effectively, and provide a valuable perspective on the key shifts happening in their industry. Being able to write is one element, but taking the time to take a broader view, and consider what you, personally, think that each trend means, then having the courage to communicate that, is what truly defines a real thought ‘leader’ in this respect.

And that can have real, direct benefits.

LinkedIn Edelman B2B Thought Leadership report

In addition to this, effective thought leadership can also boost your branding efforts, with 63% of buyers saying that thought leadership “is important in providing proof that an organization genuinely understands or can solve your specific business challenges”.

The benefits are clear, but the challenge clearly lies in effective communication. You can’t simply assign a junior staff member to put together a few social media posts, nor can you expect your senior executives to be masters of written communication. Each element takes time and experience, and you need to invest in that effort, with a structured, defined process and approach, that will help to build your brand with every post and update.

And again, while anyone can write, great communication is a learned skill, and if you don’t have that capacity, you will fall short.

LinkedIn Edelman B2B Thought Leadership report

The same with research and expertise:

LinkedIn Edelman B2B Thought Leadership report

In essence, the guide underlines the value of taking a more dedicated, focused approach to your content marketing effort, not just posting the latest news on your website and hoping to generate response. You need to consider the purpose of every post, every article you create. What value will your audience glean from this? What unique perspective are you providing that they can’t get anywhere else?

Filling your content calendar to keep your social media profiles active is not a strategy – you need to consider how every update you share relates back to your brand goals, and further underlines your brand as a key leader in your niche.

This takes time and effort, and dedicated investment for most organizations. But as shown in these responses, that process can pay off, especially as more low quality content spills across the web.

You can read the full Edelman/LinkedIn 2021 B2B Thought Leadership Impact Study here.

Socialmediatoday.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Published

on

How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

Published

on

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Published

on

Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.

Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.

And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.

The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.

Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.

But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.

Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.

Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending