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LinkedIn Tests New ‘Dark Mode’ in its Desktop App

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It seems a little behind the times, but LinkedIn is currently testing a new ‘Dark Mode‘ display option for its desktop app, which, as it sounds, would make the app much darker, and predominantly black, based on this new example.

LinkedIn Dark Mode

Reverse engineering expert Jane Manchun Wong has posted this screenshot of LinkedIn Dark Mode in testing, which, I’ll admit, looks kind of cool, even as someone who doesn’t understand the ever-enthusiastic Dark Mode hype.

And there is a certain hype around such options. Dark Mode has a passionate community of fans, who seek out these color variants like they’re rare Pokemon, maybe because it helps save their vision from the effects of blue light, or maybe because it’s just a new look for these apps that we’ve all become increasingly familiar with.

Most social apps already have a dark mode option available, but LinkedIn seems to be dragging its feet. It did test dark mode in its app back in 2019 – also first spotted by Jane Manchun Wong – but it apparently never went through with it, while a LinkedIn Helpdesk entry on dark mode simply states:

We’re currently redesigning LinkedIn to make your LinkedIn experience easy, inclusive, and enjoyable. As part of the new LinkedIn experience we’ll soon be rolling out the option to switch to dark mode.”

But that’s been there for at least the last six months, so it’s hard to tell exactly where LinkedIn is at in its Dark Mode development.

But it certainly looks close, based on this new screenshot, and it could be a good addition – for an aesthetic refresh, if nothing else.

We’ve asked LinkedIn for more info, and we’ll update this post if/when we hear back.

Socialmediatoday.com

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Pinterest Launches Pin Ads in Argentina, Colombia and Chile

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Pinterest Launches Pin Ads in Argentina, Colombia and Chile

As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has today announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile.

As explained by Pinterest:

“Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia and Chile, to reach new audiences with meaningful, useful content as they discover ideas and plan new projects.”

Pinterest says that it recently launched its first ads with a small group of early partner brands in these regions, including Tiendas Paris and Publicis Groupe, which has paved the way for today’s full market expansion.

The announcement is the latest in Pinterest’s growing Latin American business push, with Pinterest Ads also made available in Brazil and Mexico last year. The app reaches around 80 million active users per month in the region – over 18% of its total user base – which represents significant opportunity, and highlights the expansion potential that Pinterest still has in this respect.

Further to this, Pinterest also launched ads in Japan just last month, enabling businesses to reach another 8.7 million active Pinners.

It’s somewhat surprising to consider the extended reach that Pinterest is still yet to achieve with its ads business, and how that could translate to more revenue for the company – and with the platform also warning of ongoing revenue pressures throughout 2022, and its overall user base in flux to some degree, it needs to tap into these expanded markets to boost its potential and showcases its value to investors.

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Maybe that will be the remit of incoming Pin CEO Bill Ready, who took over from Ben Silbermann last week. The platform has been on a roller coaster ride throughout the pandemic, with usage reaching new highs, then normalizing once again, which has left many unsure what the future holds for the app. Ready, a former Google commerce chief, will now be tasked with stabilizing the ship, and maximizing performance – and you would assume that this would include a significant expansion of its ad business to facilitate more opportunity.

In selling its new Latin American expansion, Pinterest also reiterates that 97% of the top searches in the app are unbranded, and consist of 2-3 word queries, which makes Pinterest an effective tool to reach people while they’re still considering their next purchase.

“Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions.”

There is opportunity in Pins, for sure, and the addition of a Google insider should help to advance its discovery ambitions in this respect.

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