Connect with us

SOCIAL

LinkedIn’s Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment

Published

on

LinkedIn has published its latest Transparency Report, which provides an overview of content removals, Government information requests and spam/fake profile actions that the platform took over the last six months of 2020.

And there are some interesting trend notes here – and while LinkedIn may not get the focus of other platforms in terms of manipulation programs and/or influence campaigns, it is worth noting the latest shifts, and the actions LinkedIn is taking to keep its users safe.

First off, on fake profiles, probably one of the biggest issues on LinkedIn, given that once a user makes a connection they’re able to access all of your personal data from your LinkedIn presence. 

As per LinkedIn:

“Our automated defenses blocked the vast majority (98.3%) of the fake accounts we took action on during this period. We also saw a significant decrease in fake account creation, and a corresponding decrease in spam and scam content generated by fake profiles.”

LinkedIn Transparency Report - fake profiles

Indeed, in the previous quarter, LinkedIn stopped 33.7 million accounts at the registration stage, so it was a 3x reduction in the most recent period. Why that might be is unclear, but it seems that, at least based on LinkedIn detections, the platform’s efforts to stamp out fake profiles are having some impact, and deterring scammers, at some level, from using this method.

Content removals are a different question – in terms of content violations, LinkedIn says that it saw a big increase in the amount of content removed in a number of categories, “including misinformation and violent or graphic content, driven in part by world events that triggered polarizing content, such as U.S. elections and COVID-19”.

LinkedIn Transparency Report - content removals

The increases in removals in all categories here are significant – here’s a look at the same chart from LinkedIn’s previous transparency update:

LinkedIn Transparency Report - content removals

Clearly, LinkedIn is doing a lot more work on all of these elements, whether through improved detection or due to increased activity. LinkedIn has seen ongoing growth in user interactions, and it seems like that’s also resulting in more negative interactions as a result.

See also  WhatsApp is growing despite months-long backlash over policy update

The good thing is that LinkedIn is indeed taking action, which should help to keep users safe. But the increases here are massive, which could be a concern to watch for the platform moving forward. 

In terms of government requests, LinkedIn’s total actions here remained fairly steady

LinkedIn Transparency Report - government requests

US information requests decreased, while non-US queries rose slightly. 

“The overall number of government requests for data about our members went up, but the requests encompassed far fewer member accounts than the prior reporting period.”

So LinkedIn’s not seeing a significant increase in Government actions, as opposed to some other platforms which are getting more and more requests for intervention in user trends and political discussion, as authorities seek to quell opposition and dissent.

As noted, the numbers reflect some interesting trends, particularly in regards to the increases in reported harassment and abuse activity on the platform, which could reflect the increased usage of LinkedIn for more types of communication. Over time, the platform is seeing more sharing about people’s personal lives and beliefs, as opposed to being confined to professional interaction, and that could be leading to more unwanted disputes and personal discussions, which then veer into questionable territory.

It’s interesting to note that shift, and it’ll also be interesting to see how these numbers hold up in LinkedIn’s next Transparency update, and whether they’re indicative of more long-term behavioral changes in the app.

You can read LinkedIn’s full Transparency Report here

Socialmediatoday.com

Continue Reading
Advertisement

SOCIAL

How to Conduct a Social Media Audit [Infographic]

Published

on

How to Conduct a Social Media Audit [Infographic]


It’s the beginning of the new year, which makes it a perfect time to review and refresh your social media profiles, while also establishing clear, data-backed goals and targets based on current performance.

When was the last time you did a thorough review of your social profiles and insights?

To help steer you in the right direction, the team from Emplifi have put together this guide to conducting a social media audit, and defining the key measurable for your social media marketing approach.

And while you’re likely aware of the importance of these steps, it’s handy to have them all in a one-page summary, while there may also be some elements that you haven’t updated in a while that need to be reviewed.

Check out the full infographic listing below.



Source link

See also  WhatsApp is growing despite months-long backlash over policy update
Continue Reading

SOCIAL

5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

Published

on

5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]


Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers they’re tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes won’t address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.



Source link

See also  Google Removes Default Selfie Filters on Pixel Phones to Reduce Unhealthy Comparison
Continue Reading

SOCIAL

Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

Published

on

Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement


Twitter has published a new range of industry reports, based on rising trends, in order to provide more context as to the key elements of focus among its userbase in each sector.

The new trend reports, which Twitter’s collectively calling its ‘Birdseye Report’, were compiled by Twitter data partners, including Hootsuite, Meltwater, Sprinklr and more. Each partner took on a specific element of expanded Twitter conversation, giving each discussion and industry dedicated focus, providing in-depth insight into the latest key shifts in the app.

You can download all the Birdseye Reports here, but in this post, we’ll look at some of the key highlights.

First off, the reports are based on a range of key tweet trends over the past year.

Those trends include:

  • Digital First – Digital Ethics, Cyber Individuality and Metaverse dominated the technology conversation on Twitter
  • The Crypto Craze – “Crypto” mentions on Twitter increased 549% in 2021
  • Future of Sports – Tweets around the metaverse + sports rose 6,024%
  • Bring the Sweets Back – Conversations around nostalgia for sweets, chocolate and candy grew 55% between January and October 2021
  • Mental Health Matters – Monthly “mental health” mentions from 2019 to 2021 on Twitter grew 44.7%

As you can see here, you can select the specific sector report you want to read, all of which are available via email sign-up – though you can select not to have Twitter or the providing company contact you as a result of your interest.

Each report covers the top trends in each sector, based on tweet discussion, which points to rising areas of opportunity and focus for your tweet marketing.

Twitter Birdseye Report

As you can see here, the reports include both broad trend results, like these, highlighting bigger shifts in each sector, as well as more specific tweet engagement shifts, relative to key focus elements.

Twitter Birdseye Report

Those insights could help to shape your marketing approach, while each report also includes a range of more in-depth pointers and data points to help guide your understanding of what the Twitter audiences is most interested in. 

Twitter Birdseye Report

There are also demographic insights: 

Twitter Birdseye Report

As well as summary points for each, helping to ensure marketers can make the most of each report:

Twitter Birdseye Report

There’s a heap of great insight here, and if you’re working in any of the highlighted sectors, and are looking to improve your Twitter approach, it’s definitely worth downloading the data and checking out the findings.

See also  7 Digital Marketing Trends of Focus for 2021

Even if you’re not looking to improve your Twitter strategy, it’s likely worth getting access to the insights and seeing what people are most interested in for each segment.

You can download all the Twitter Birdseye reports here.





Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending