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Messenger Launches New Initiative to Celebrate the Work of Influential Teachers and Educators

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Facebook Messenger has launched a new initiative to celebrate the work of teachers, as part of National Teacher Appreciation Day, which is coming up on May 4th. 

Teachers, as Facebook notes, have faced an increasingly difficult task over the past year, working to re-configure their processes into online learning, while also adapting and developing knowledge of whole new systems themselves, in order to facilitate COVID-impacted requirements.

That’s turned their entire lesson plans on their head – while teachers have also had to maintain care for individual students via video links, and establish connection with parents in all new ways.

Now, Facebook’s giving users a chance to recognize those efforts.

As explained by Messenger:

“Messenger Rooms is working with Say It Now, an organization that helps people conduct “Living Tributes” honoring those who have impacted their lives the most. The mutual goal is to encourage people all over to set up Virtual Living Tributes for the teachers that have made a difference in their lives.”  

Facebook Say it Now

Essentially, Facebook is calling on users to create tributes for teachers who have had an impact on their life through Messenger Rooms, where you can gather current and former students to share their respect.

“The group video call can be scheduled in advance and created directly in Messenger or Facebook. Anyone can join via the link, even if they don’t have a Facebook account. Rooms hold up to 50 people with no time limit, so the tribute doesn’t need to be rushed and can include a small or large group.”

Say it Now is essentially providing support and advice in this context, with a range of steps that users can take to create a meaningful, and impactful, personal tribute: 

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  1. Identify the teacher – Once you’ve identified the teacher you would like to honor with a Virtual Living Tribute, reach out to them to ask if they would be comfortable with being honored. Say it Now has a template to reach out to them. 
  2. Reach out to potential participants – Reach out to others who may have been impacted by the teacher and lock in the core group participating. Say it Now has a template to reach out to them, too.
  3. Schedule the Virtual Living Tribute – Scheduling a Messenger Room for a future date and time is easy.  You can do this directly in Messenger or Facebook. 
  4. Share the Details – Send the Rooms link, date, and time to those participating. Anyone can join via the link, even if they don’t have a Facebook account. 
  5. Conduct the tribute – This part is fun. Visit the Say it Now website for inspiration and ideas.

​So really, it’s all about utilizing Messenger Rooms, with Say it Now offering advice and guidance, based on its experience, to help users run the best teacher tribute they can.

Again, given the impacts of the past year, it’s a good initiative, and it could see more people taking a moment to consider how teachers and mentors have influenced their lives, and how that’s helped them improve, and reach better outcomes.

Say it Now says that, while one-on-one expressions of gratitude are incredibly meaningful, ‘group gratitude is a uniquely powerful experience for the person being celebrated’. Which is no real surprise, but still, it underlines the potential value of Messenger rooms as a vehicle for such, which could be a good prompt to encourage participation.

It could also be a prompt to get more people discussing teachers and their impacts, which may further relate to your marketing plans.

Socialmediatoday.com

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LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

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LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

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We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

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Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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