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Meta COO Sheryl Sandberg Announces Her Pending Exit from the Company

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Meta Announces the Next Step in its Metaverse Transition

As Meta gradually evolves from Facebook, and focuses on the next stage of digital connection, it will be doing so without one of the company’s key leaders, with COO Sheryl Sandberg announcing today that she will leave the company in the next few months.

In a long post on (of course) Facebook, Sandberg has provided an overview of her experiences working at The Social Network for the last 14 years, with Sandberg coming into the company in 2008, just four years after Mark Zuckerberg created the first iteration of the app in a Harvard dorm room.

Sandberg has played a key role in developing Meta’s business, overseeing the introduction of its ads infrastructure, and acting as a central figure in almost every major update at the company ever since.

The experience, as you would expect, has had a profound influence on Sandberg, who in that time has also raised her children, lost her husband to a freak accident, and released a best-selling book.

As per Sandberg:

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“Sitting by Mark’s side for these 14 years has been the honor and privilege of a lifetime. Mark is a true visionary and a caring leader. He sometimes says that we grew up together, and we have. He was just 23 and I was already 38 when we met, but together we have been through the massive ups and downs of running this company, as well as his marriage to the magnificent Priscilla, the sorrow of their miscarriages and the joy of their childbirths, the sudden loss of Dave, my engagement to Tom, and so much more. In the critical moments of my life, in the highest highs and in the depths of true lows, I have never had to turn to Mark, because he was already there.

It’s difficult to gauge the true significance of Sandberg’s influence over Meta, and Zuckerberg himself, with her experience and perspective providing critical guidance for the company through its various iterations and controversies.

That’s often left Sandberg as a key target for Meta’s many critics, which Sandberg also reflects on in her exit note:

“The debate around social media has changed beyond recognition since those early days. To say it hasn’t always been easy is an understatement. But it should be hard. The products we make have a huge impact, so we have the responsibility to build them in a way that protects privacy and keeps people safe. Just as I believe wholeheartedly in our mission, our industry, and the overwhelmingly positive power of connecting people, I and the dedicated people of Meta have felt our responsibilities deeply.“

In addition to navigating these various challenges directly, Sandberg has also been a sounding board for Zuckerberg, with their desks positioned next to each other for the majority of her time at the company.

In this sense, Sandberg’s influence has likely been larger then signified by her own role, with Zuckerberg being thrust into one of the most prominent a powerful corporate jobs at a very young age.

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It’s that guidance and wisdom that the company will likely miss the most, especially as it moves into another era of uncertainty, and challenges in connection. The metaverse holds significant promise, but also huge risk, and Meta will need to get it right to ensure that it doesn’t exacerbate harm in its quest for dominance.

The company doesn’t have a great record on this front, but the lessons that it’s learned over time are embedded in the experience of its leaders, and in this sense, Sandberg’s exit will be a major loss.

“I am beyond grateful to the thousands of brilliant, dedicated people at Meta with whom I have had the privilege of working over the last 14 years. Every day someone does something that stops me in my tracks and reminds me how lucky I am to be surrounded by such remarkable colleagues. This team is filled with exceptionally talented people who have poured their hearts and minds into building products that have had a profound impact on the world.”

In response, Zuckerberg has also shared a similarly long post paying tribute to his second in command, while also noting that Sandberg will continue to serve on Meta’s board of directors after she transitions out of her day-to-day management role in the coming months.

Zuckerberg says that Javier Olivan will take over as Chief Operating Officer, though the role itself will be reduced, reflecting the significance of Sandberg’s work.

Again, it’s hard to say, as an outsider, what this will mean for Meta moving forward, but Sandberg has, in the majority, seemed wholly driven by improving Meta’s systems, and working to address potential harms where possible, while also navigating a rapidly growing business. That’s not to excuse Sandberg from Meta’s various flaws as well, but again, as with Zuckerberg, Sandberg carries the scars of Meta’s past missteps, which makes her an invaluable business resource, and a big subtraction from its ranks.

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So what comes next after leaving one of the most significant roles at one of the most influential companies in the world? Sandberg says that she’ll be taking time to focus on her foundation and philanthropic work, before assessing what, if anything else, is on the cards for her career.

And yes, I have read more than one industry analyst speculating that Elon Musk may look to tap Sandberg to become the next CEO of Twitter, which I don’t see happening, especially given Sandberg’s commitment to the Meta board. But it’s an interesting prospect, which speaks to the respect that Sandberg has earned in her time developing Meta as a business.

Will Meta be the same without Sandberg? Likely not, but right now, in the midst of its biggest shift, seems like the right time for Sandberg to step aside and focus on something new.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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