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Meta Launches Music Revenue Sharing Program, Enabling Creators to Add Licensed Music to their Content

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Meta Launches Music Revenue Sharing Program, Enabling Creators to Add Licensed Music to their Content

Meta’s looking to help creators use a wider variety of music in their video clips, while also offering another revenue stream for musicians, via a new Music Revenue Sharing program, which will enable creators to add licensed music into their content, with music rights holders to take a percentage of any ad revenue subsequently generated.

The new offering will only apply to videos that are eligible for in-stream ads (60 seconds or longer), which will then enable Meta to allocate direct revenue from those clips back to music creators (or rights holders).

As explained by Meta:

“With video making up half of the time spent on Facebook, Music Revenue Sharing helps creators access more popular music, deepening relationships with their fans – and the music industry. Made possible through our partnerships across the music industry, this feature is the first of its kind at this scale, benefiting creators, our partners, music rights holders and fans.

Music rights have long been a bugbear for creators, with strict limitations on what kinds of audio clips they’re able to include without getting their content de-monetized or removed completely. As such, this new process will be a welcome addition – though it’ll be interesting to see how music rights holders feel about their music potentially being attached to more controversial content as a result.

On that front, Meta says that all uploads in the program will need to satisfy Facebook’s monetization policies either way, including its Community Standards and music guidelines elements, while not every song will be available, only those that have been specifically approved and are available within its Licensed Music library.

Meta’s also added a new proviso into its Music Guidelines to cover commercial use:

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Use of music for commercial or non-personal purposes in particular is prohibited unless you have obtained appropriate licenses. Eligibility for, and participation in, Music Revenue Sharing does not by itself make a video commercial.

So there are some restrictions to be aware of, which could still result in penalties in misuse.

For those that do meet the relevant qualifications, however, and adhere to the rules, creators will receive 20% revenue share on eligible videos, with a separate share going to rights holders and to Meta.

It could be a helpful addition, opening up new creative capacity, and monetization potential.

The full list of eligibility requirements for Music Revenue Sharing are:

  • The Facebook video should be 60 seconds or longer and uploaded to a Facebook Page.
  • The featured song must be covered in the Licensed Music library, which contains all eligible songs for Music Revenue Sharing.
  • There must be a visual component in the video; the licensed music itself cannot be the primary purpose of the video.

Meta says that the new Music Revenue Sharing program will begin rolling out today to video creators in the US, before a global rollout ‘where music is available on Facebook’ in the coming months.

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These are the social media platforms we most want a detox from

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Photo by Solen Feyissa / Unsplash

Many people like social media, others find it addictive but they are not necessarily enjoying the experience when they are using it. In this category there are some people who would welcome a detox, even if this is only partial. Digital detox refers to a period of time when a person voluntarily refrains from using digital devices such as smartphones, computers, and social media platforms. A digital detox can provide relief from the pressure of constant connection to electronic devices.

Looking at the U.K., a new survey finds that the majority want to delete their Instagram account ahead of any other. 

This finding comes from the company VPNOverview.com and the results have been shared with Digital Journal. For the research, VPNOverview analysed the number of monthly Google searches in the U.K. for terms related to deleting accounts to see what platforms people want a detox from. 

This process found that media sharing social network Instagram was the platform people wanted to delete themselves from the most, with more than 321,000 searches a month from users wishing to do so. Recently, Instagram came under fire and was accused of copying other competing platforms like TikTok after big changes were made to the app, with some of these changes now being reversed. 

Facebook takes second place, with more than 82,000 searches a month in the U.K. At the end of 2021, Facebook saw its first-ever decline in the number of daily users using the platform and a 1% decline in revenue in the last quarter of 2022. 

With more than 73,000 searches a month for information on deleting accounts, Snapchat takes third place. In July of 2022, Snap, Snapchat’s parent company, announced that they would be debuting Snapchat for Web, the first ever web version of the app since its initial release in 2011. 

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Plenty of Fish takes fifth place, with more than 23,000 searches around deleting accounts made every month in the UK. It’s the only dating app in the top ten, with Tinder narrowly missing out in 12th place with 8,500 searches. 

            Rank          Platform          Monthly searches to delete account 
        1      Instagram      321,000 
        2      Facebook      82,000 
        3      Snapchat      73,000 
        4      Google      50,000 
        5      Plenty of Fish      23,000 
        6      Twitter      18,000 
        7      Reddit      14,000 
        8      Amazon      13,000 
        9      Kik      12,000 
        10      TikTok      8,800 

Also featuring on the table is online marketplace Amazon, which comes in eighth place on the list, with 13,000 searches from people wanting to delete their accounts every month. Amazon recently announced that it was increasing the cost of its Amazon Prime service by £1 a month in the U.K., with annual memberships shooting up from £79 to £95. 

Commenting on the findings, a spokesperson from VPNOverview tells Digital Journal: “It’s interesting to see the contrast of platforms on the list, and how it’s not just social media that people want a cleanse from following controversies around privacy and data collection. Platforms offering subscription services like Amazon are also taking a hit, with the rising cost of living meaning many Brits are having to cut corners on things they use every day.”  

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