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Meta Outlines Policy Requirements for Businesses Looking to Advertise and Sell on its Platforms

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Meta Outlines Policy Requirements for Businesses Looking to Advertise and Sell on its Platforms


As it seeks to expand its push into online shopping, Meta has shared a reminder of its various eCommerce and shopping policies, which apply to all businesses and individuals that are looking to sell products and services in its apps, either through Facebook and Instagram Shops, via Facebook Pages or IG profiles, or on Facebook Marketplace.

The refresher serves as a good prompt for brands to re-affirm that they’re clear on their obligations on this front.

As you can see in this overview, Meta has various policies in place to protect on-platform shoppers, and varying requirements for those looking to sell, which, if you are looking to use its apps for such purpose, are important to understand, in order to avoid falling foul of the rules.

For direct reference:

  • As per the above overview, all sellers need to adhere to Meta’s Commerce Policies, which outline all of the requirements and obligations for Facebook, WhatsApp and Instagram sellers
  • In addition to this, those looking to advertise on Meta’s platforms need to follow its documented Commercial Terms which relate to commercial rights, data collection and adherence to local laws
  • Sellers need to also agree to Meta’s Merchant Agreement, relating to product safety, tax obligations, payments, etc.
  • Meta also has specific policies and regulations on the types of ads that it will allow, and products ineligible for promotion. These policies also relate to data misuse for ad targeting and transparency
  • Meta’s Pages, groups and Events Policies meanwhile relate to how you use its apps, with regulations on impersonation, promotions (including competitions) and representation in its apps
  • And finally, all users need to follow Facebook’s Community Standards and Instagram’s Community Guidelines, which relate to general usage behaviors and what is and is not allowed in each app.

All of these policies have been recently updated to refer to ‘Meta’ not Facebook, though the regulations remain unchanged. Meta’s also removing a range of detailed ad targeting options that relate to potentially problematic issues and causes later this month, which will impact some of these regulations, but overall, the main policy blocks and business requirements are fairly steady, with the links here connecting you through to the relevant permalinks for each policy document.

It’s a good reminder to stay up to date with these requirements, and ensure that your business is compliant. And with Meta set to make a bigger push on eCommerce throughout 2022, it may well be worth familiarizing yourself with the rules, particularly if your business operates in a regulated category.





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Twitter Moves to Next Stage of Testing for its New ‘Status’ Indicators

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Twitter Moves to Next Stage of Testing for its New ‘Status’ Indicators

Do you struggle to provide adequate context within the 240 characters allowed for tweets?

If so, then you’re in luck, as Twitter’s developing a range of tweet status indicators, which will eventually provide a simple way to add another element to your tweeted message, which could help to better communicate meaning and intent.

Or not. As shared by app researcher Jane Manchun Wong, this is the current listing of Twitter status options in testing:

Pretty unique combination of possible status alerts here – a mix of trending sayings and popular activities. Users won’t be able to create their own status, you’d have to use one of these presets – which is a little restrictive, but it could be handy? Maybe.

Twitter’s been testing out its Status indicators for a while, with the original list of status options, which Wong also tweeted back in July, including a few that have been culled as part of this expansion.

Twitter Status

As you can see, when you add a Status, it will be displayed above your tweet, and below your username, adding immediate context to your message.

Status indicators would also be searchable, with users able to tap on a status indicator, which will take you through to a listing of all the tweets that have applied the same activity.

Twitter Status

Really, Twitter’s actually been testing Status markers out since 2018, when it previewed this format for the option.

Twitter Status indicator

The idea, at that stage, seemed to be to help people list events that they were attending, which users often do already by adding the event hashtag to their username. A status indicator would make this easier, while also helping people connect around said event – but since then, Twitter’s revised its approach to the markers, making them more of a topical sorting option to help users find relevant activity and engagement opportunities.

Which, I guess, they could facilitate.

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Maybe, by tapping on ‘Picture of the Day’ that could become another engagement and discovery element, or by tapping ‘Hot Take’ you could find more tweets to interact with, and add your own opinion.

It could be a handy way to sort tweets by topic, which could be beneficial. Maybe, though I’m not sure that it’s going to have much of an impact on overall tweet engagement.

Twitter’s been working to add in more content sorting and discovery tools over the past couple of years, including Communities, Circles for private chats, and topics in the Audio tab. Twitter also added and the capacity to follow Topic streams back in 2019, which it had hoped would give users more ways into Twitter discussions, and to find interactions more relevant to their interests.

For more regular users, those probably aren’t particularly useful – but for new users coming in, they could be important, as Twitter isn’t overly intuitive for people when first starting out. This has been an issue for the platform since forever, and these types of additional discovery measures could help to address this. 

If Twitter can integrate them in an effective, engaging way.

The problem on this front is that Twitter’s topics algorithms are still fairly basic, with the tweets shown to users within topic streams often being off-topic, even offensive, because they’re being displayed based on basic keyword mentions and total engagement with each tweet, not on relevance.

Which is why the Spaces/Audio tab isn’t attuned to your interests, based on usage, why the ‘Who to Follow’ display is never locked into users you might be interested in. It’s all too basic, and in this sense, Twitter has fallen behind other platforms on algorithmic sorting and alignment.

Which is why it’s now seeking more manual intervention, by letting users add status markers to categorize discussion.

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Which seems like a backwards step, given that other platforms are becoming increasingly good at showing you more content based on your interests, without you needing to do anything other than use each app.

But maybe, it’ll become a thing, and provide another way for Twitter to boost engagement.

There’s no official release plan in place for Twitter’s status updates as yet, but they’re likely coming very soon.   



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