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Meta Partners with Industry Experts on New Process to Detect and Remove ‘Revenge Porn’

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Meta is joining a new push to help protect people against ‘revenge porn’, where intimate content featuring them is uploaded online without their consent.

Meta has had processes in place to help detect and remove revenge porn since 2018, but now, the company is joining a coalition of assistance organizations and tech platforms on a new program that will provide an alternate way for users to track their images online, and stop their usage across the web.

As explained by Meta:

Today, Meta and Facebook Ireland are supporting the launch of StopNCII.org with the UK Revenge Porn Helpline and more than 50 organizations across the world. This platform is the first global initiative of its kind to safely and securely help people who are concerned their intimate images (photos or videos of a person which feature nudity or are sexual in nature) may be shared without their consent. The UK Revenge Porn Helpline, in consultation with Meta, has developed this platform with privacy and security at every step thanks to extensive input from victims, survivors, experts, advocates and other tech partners.”

The process works like this – if you’re concerned that images or video of you are being shared online without your consent, you can head to StopNCII.org and create a case.

Creating a case involves ‘digital fingerprinting’ of the content in question via your device.

Stopncii process

As explained here, your content is not uploaded nor copied from your device, but the system will scan it and create a ‘hash’, which will then be used for matching.

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“Only the hash is sent to StopNCII.org, the associated image or video remains on your device and is not uploaded.”

From there, the unique hash is shared with participating tech platforms, now including Meta, for use in detecting and removing any variations of the images that have been shared, or attempt to be shared, across their apps.

It’s a good, coordinated way to tackle what can be a devastating crime, with users named and shamed in public, via social networks, potentially causing long-term psychological and perceptual damage.

And with research showing that 1 in 12 US adults have been victims of image-based abuse, with young people being far more significantly impacted by such, it’s a critical issue, likely more so than many would expect.

The prevalence of revenge porn has actually increased during the pandemic, with UK domestic violence charity Refuge reporting a 22% increase in revenge porn reports over the past year. Simplistic solutions like ‘just don’t take pictures of yourself’ largely misunderstand cultural shifts, and are no help in retrospect either way, and it’s important for Meta, and other social platforms, to do what they can to address this rising concern, and provide assistance to impacted users.

The broader application of this hash-based system could be a big step in improving such process, and hopefully, sharing a simplified avenue for action for victims.

You can learn more about the process here.

Socialmediatoday.com

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LinkedIn Announces the Retirement of its LinkedIn Lite App

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LinkedIn Announces the Retirement of its LinkedIn Lite App


LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.

Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.

But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.

And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.

Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)

LinkedIn Member Map

As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.

At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.

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At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.

Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.

LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.



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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]

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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]


Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.

And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.

Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.

As Twitter notes:

In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”

It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.





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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]

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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]


Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead. 

It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.





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