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Meta Publishes New Videos Which Highlight the Possibilities of its Metaverse Vision

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Meta Publishes New Videos Which Highlight the Possibilities of its Metaverse Vision

Does anyone else feel like Meta may have gone a little early with its whole ‘metaverse’ push?

I mean, it is investing billions of dollars into its next level projects, and it would have had to explain that expenditure to the market at some stage. But with everything that we’re seeing, and hearing in the space, it seems like Meta may have jumped the gun, with the actual metaverse, as envisioned, still a long way off being a reality, in any functional sense.

Which now puts Meta in a difficult spot – do you release half-formed metaverse concepts, with a proviso attached to each explaining that there’s more to come, or do you keep as much as you can in-house, till it’s really ready to blow people away?

Ideally, you would go with the latter – but again, when you tell investors that you’re pumping $10 billion into any project, they’re gonna’ want to see results, and sooner, rather than later.

Which is why Meta is now publishing new explainers and overviews, which aim to put more focus on where we’re headed, and the opportunities of advanced digital connection – as opposed to the current, legless genie engagement of its VR space.

As you can see in this new promo campaign, Meta’s looking to highlight the expanded potential of the metaverse, beyond its current developmental phase.

As per Meta:

“We want people to envision that, in addition to areas like gaming and entertainment, the metaverse has tangible potential on healthcare, education and skills training.”

Which, again, is a long way off, but Meta’s trying to re-focus people onto the bigger picture of its strategy, as opposed to the somewhat underwhelming, cartoonish landscapes that will form the basis for the next stage of development.

Meta’s also shared another new video clip, which shows how the metaverse will facilitate entirely new types of digital experiences.

Meta says that it’s ‘unlocking’ new possibilities, which is where the true, eventual
value of the metaverse lies.

“Meta is building technology that brings people closer – breaking down the barriers that limit what we can do together by letting people feel like they’re right there with another person or in another place.”

Which is all well and good, but if you’re going to present these as concepts, you need to also provide a timeline, or concrete examples of exactly how this type of interaction will actually work (note: you can go fishing with friends in VR right now, but it doesn’t look quite this realistic).

Which brings me back to the original question – is Meta pushing too hard, too soon on a concept that’s so far from actual reality that it will only really serve profiteers, while continually frustrating users and investors alike?

Definitely, the profiteers are happy. I’ve seen a heap of promotions looking to scare businesses into making big tech investments, in order to ‘prepare for the metaverse’ right now, while a number of metaverse explainer books are already on shelves – despite the actual metaverse being only a concept at this stage.

‘Yeah, but Meta’s isn’t the only metaverse.’

Yes it is – in any functional, scalable, valuable sense, the only metaverse that will actually matter is the one that Meta is developing, whether it ends up being the owner of the space, or it partners with others on its creation. The metaverse is a singular noun in this respect, it’s ‘the’ metaverse, not ‘a’ metaverse among many others.

We can understand the principles and key concepts based on existing examples, for sure, but no one is a metaverse expert at this stage.

Because it doesn’t exist, and while Meta has made it a thing, by changing its corporate name to ‘Meta’, it’s still such a long way from fruition that it’s going to continue confounding most for some time, which probably isn’t good for Meta overall.

Which is why it’s now working to shift our focus onto the horizon, onto that far off destination way out yonder, where the metaverse and full VR realization is a working, functional thing.

It looks good, right? Sure does, and hopefully, Meta’s shareholders will keep that in mind as it continues to shovel money into its various related projects.

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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