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Musk Reissues Original Twitter Offer in Bid to Avoid Court Battle

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Musk Will Seek Evidence from Twitter’s Former Product Chief as He Looks to Exit His Takeover Deal

It looks like Elon Musk is going to take over Twitter after all.

Fresh off of outlining his solution for the Russia-Ukraine crisis, via, of course, tweet, then complaining, once again, about how the platform is riddled with bots, the billionaire has reportedly sent a letter to Twitter management proposing that they avoid the coming courtroom battle over his attempt to pull out of his takeover deal, and that Twitter accept his offer, at the original, agreed price of $54.20 per share.

Musk has reportedly offered to end all litigation, and avoid a messy courtroom drama, by going back to his original plan, which would see Musk become Tweeter-in-Chief, and end months of public back-and-forth between the two parties.

Why would Musk do this?

Well, clearly, Musk’s legal team is not entirely confident that this is a battle they can win. Twitter’s team has been steadfast in its legal basis, in regards to the clauses of the deal, which they say includes ‘airtight commitments’ that will lock Musk into his original offer either way.

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The court trial is also likely to uncover discord around Twitter’s management and processes, which, if Musk does eventually lose the case, would then become his problem, and that PR damage could further reduce the value of the company.

It seems, then, that Musk and Co. have decided that this will all be too much, and if they’re not likely to win, they may as well bite the bullet and move on to the next stage.

At least, that’s how it seems.

According to several reports, Twitter’s not exactly jumping at Musk’s latest offer, with Twitter management now increasingly skeptical of the businessman’s tactics, and any provisions that he may have added in to still pull out of his original offer. It doesn’t seem like there’s any way out for Musk and Co., but Twitter is now assessing this latest offer, before deciding on whether to accept.

Maybe, Twitter thinks that it could get more from penalties assigned to Musk as a result of the court trial, or maybe they’re just being extra cautious after months of uncertainty.

Either way, it’s not a done deal just yet.

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But the offer is seemingly a concession from Musk’s side that the court case is not going to go their way, which means that, as of right now at least, it does seem like Musk will become the new owner of Twitter, sometime soon.

What will that mean for Twitter?

It’s impossible to say, but going on Musk’s original plans for the platform, as outlined in his recently published text message exchanges, Twitter is set to become:

  • Less reliant on ads – Guided by advice from former Twitter CEO Jack Dorsey, Musk had envisioned an open source version of Twitter, where the platform no longer relied on ad dollars to operate. Musk later conceded that this may not be possible, but it seems that he will explore ways to reduce the platform’s reliance on ads, which could include new subscription options, including charging a fee for commercial users of the app.
  • More aligned with free speech – In various text exchanges, Musk at least entertained the idea of Twitter loosening its rules around what people can say and share in the app. One of Musk’s confidantes suggested that he transform the app into ‘the global backbone of free speech’ by essentially removing all rules and restrictions on what people can tweet. Musk didn’t necessarily support this concept, but it does seem likely that a Musk-owned Twitter will be more open, which could lead to a range of new challenges and concerns.
  • More aggressive in removing bots – Musk has loudly and repeatedly criticized Twitter for the amount of bots on the platform, a problem which he originally vowed to solve. He then looked to use bots as a means to exit his takeover deal – but in essence, it does seem like Musk is going to have to tackle the bot issue, which could see Twitter’s active user count take a hit. Which would be bad for the company’s share price, but Musk wants to take it private anyway.

Musk’s other plans for Twitter include massive staff cuts, while he also, apparently, has assured investors that he can take the app from the 238 million daily actives it has right now, to 931 million by 2028.

Look, it’s Elon Musk, and somehow, someway, he has been able to get some pretty large-scale things done that others thought were impossible, whether that’s through clever investments, luck, circumstance or more.

Even the harshest critics have to concede that he has a solid track record on this front, and with that in mind, maybe he can turn Twitter into a billion-user powerhouse, and make it a more relevant part of our interactive process.

We’ll soon, seemingly, find out, with Twitter mulling Musk’s latest offer, which could see him take over very quickly, if accepted.

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UPDATE: Twitter had provided the following statement on the re-issued Musk offer:



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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