Connect with us

SOCIAL

Musk’s Twitter Plans Remain Vague After First Q and A with Company Staff

Published

2 years ago

on

Musk Discusses His Views on Content Moderation as Twitter Deal Inches Closer to Completion

Okay, look, I have no doubt that Elon Musk is a genius on some level, a visionary who has been able to tap into key investment and development opportunities, and make things happen where others could not.

I’m not debating this – but his views on social media, and how social platforms work, increasingly seem outdated, misguided, and outright wrong in many respects.

Today, Musk held his first meeting with Twitter staff since launching a hostile takeover offer for the platform back in April.

And as you can imagine, staff had many questions – and Musk’s answers didn’t exactly provide much assurance of future direction for the company.

First off, on censorship, which has been a key element of Musk’s Twitter takeover push. Musk has long criticized Twitter’s restrictions on certain speech, and has advocated for more open communication, within the boundaries of local laws, as opposed to taking on more officiating on such at a platform level.

In today’s meeting, Musk reiterated this stance, saying that people should be allowed to ‘say pretty outrageous things’ – though Musk also says that such comments ‘shouldn’t be amplified’ by Twitter itself.

What exactly that means is unclear – though interestingly, Musk has often criticized Twitter’s alleged ‘shadow bans’ which restrict the reach of some tweets. It seems like he’s kind of now advocating for this – but how exactly he would envision such process, in a functional sense, is unclear.

Musk also discussed his plan to combat bots, which has been another key pillar of his Twitter takeover push.

Last month, Musk said that his Twitter takeover had been effectively put ‘on hold’ due to him essentially not believing Twitter’s data that only 5% of its active users were fake/bots. Twitter has since provided Musk with its ‘full firehose’ of tweets to make an independent assessment.

So how does Musk plan to tackle bots?

His solution would be that users need to pay a certain amount to get their account verified, which would make it too expensive to run massive bot networks.

“It needs to be much more expensive to have a troll army.”

That makes some sense, but it could also be more challenging in practice, while additionally limiting the app’s growth prospects, if every user has to pay to sign-up. Musk has previously also noted that Twitter ‘will always be free for casual users’, but how these two stances would align is another hazy element.

Which leads into Musk’s growth plans for the app. As per Musk’s leaked strategy deck, which had been shared with potential investors Musk plans to increase Twitter’s user base from the 229 million daily actives it has right now, to 600 million by 2025, then to 931 million by 2028.

In fact, Musk has told Twitter staff that his plans are even bigger than this, with a target of a billion users in the app.

Though again, the detail is pretty light on here, with Musk only providing a vague reference to Chinese messaging apps as a template of sorts for Twitter growth.

Wow, what a stroke of genius this is. This approach totally hasn’t been attempted by almost every other messaging app, in every other region.

Indeed, Meta has been working on this template for years, first trying to get Western users more hooked on Messenger, via the addition of a range of expanded functions and tools, then pushing to do the same with WhatsApp in India and other Asian markets.

It’s never worked. For whatever reason, Chinese users have adopted messaging apps in a much bigger way than those in other markets, and while Meta is still hopeful that it can make WhatsApp the key connective tool on India and Indonesia specifically, the chances of US users increasing their reliance on a messaging platform – and definitely on Twitter – are not very high.

But Elon seems to believe that he’s the first to notice this, and that this is some hidden gem that no one has stumbled upon as yet, which again underlines the concern that he’s a little naïve in his approach to managing, and maximizing, the platform.

That’s been the same in his statements about fake accounts and free speech, Elon has a personal stance on each of these elements, but it’s not like the questions that he’s raising haven’t been raised and assessed by every other social app at some stage.

For example:

It still amazes me that a person looking to buy a social media platform doesn’t understand the impact that algorithmic sorting has on engagement, a key measure of success. Yes, some people get annoyed by an algorithm showing them what it thinks they like, but the fact is that all platforms that have implemented algorithmic systems have seen engagement increase as a result, including Twitter itself.

Which leads into the next point raised by Musk:

Right, so algorithms are bad, but people can’t be shown ‘boring content’ – and TikTok, which has seen massive success on the back of its highly attuned personalization algorithm, which fuels its ‘For You’ feed, is a great example of what to aim for.

I look forward to seeing how Musk and Co. solve for this.  

Other staff questions related to diversity in the workforce, allowing people to continue working from home (something Musk is against) and, of course, potential lay-offs.

Musk has previously stated that he plans to cut Twitter’s staff base by around 1,000 roles – a seventh of Twitter’s overall workforce – over the next two years.  

Musk didn’t offer any additional assurance on this front:

“Right now costs exceed revenue. That’s not a great situation.”

Musk also – probably jokingly – suggested that Twitter could add an ‘irony’ label to add context to tweets.

Which is pretty stupid – but again, it seemed like a joke. Probably.

Again, overall, Musk’s responses show a lack of awareness in many respects, and a lack of a clear plan as to how Musk expects to make Twitter a success, outside of just getting people to tweet more often.

Functionally, that’s not something you can just do, and getting more people to tweet has been the full focus of the app’s staff for the entire 16 years of its existence.

Still, Musk seems confident that he has the answers. Like $44 billion confident.

How that translates into action, we’ll have to wait and see.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Related Topics:
Click to comment

You must be logged in to post a comment Login

Leave a Reply

SOCIAL

12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

on

May 14, 2024

By

Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

on

March 18, 2024

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

on

February 26, 2024

By

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending