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New Fake Account Removals Highlight Twitter’s Bot Problem Once Again

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new fake account removals highlight twitters bot problem once again

It’s no secret to anyone involved in social media circles that Twitter has a bot problem.

For years, users have complained about the impact of bots and fake accounts on the platform, and while various research reports have pegged Twitter’s fake profile levels at between 5% and 15%, their presence is likely more significant than that, with researchers repeatedly pointing to massive swarms of bot accounts being used for malicious purpose – in particular, to amplify certain political messages, and drown out opposing views through mass retweeting.

Twitter’s bot issue was highlighted once again this week, with the platform confirming that it had removed 20,000 fake accounts linked to the governments of Serbia, Saudi Arabia, Egypt, Honduras and Indonesia.

Twitter told The Guardian that these accounts “violated company policy and were part of a targeted attempt to undermine the public conversation”.

As per The Guardian:

“Of the accounts removed on Thursday, 8,558 were linked to the Serbian Progressive party (SNS) of Aleksandar Vučić, the president. The accounts had posted more than 43m tweets amplifying positive news coverage of Vučić’s government and attacking his political opponents. Twitter also removed a network of 5,350 accounts linked to the Saudi monarchy operating out of Saudi Arabia, Egypt and the United Arab Emirates. Together they had tweeted 36.5m times praising the Saudi leadership or criticizing Qatar and Turkish activity in Yemen.”

This is a key, and common use of Twitter bot networks – earlier this year, a network of Twitter bots was found to be spreading misinformation about the Australian bushfire crisis and amplifying anti-climate change conspiracy theories in opposition to established facts. Those behind that campaign were never identified, nor did Twitter officially acknowledge this reported network. But it further adds to the perception that Twitter is still riddled with bot profiles, which can be mobilized, at any time, to amplify chosen messaging.

And such campaigns can be effective – late last year, a news story about a sick child sleeping on the floor of a Leeds hospital due to bed shortages at the facility went viral after a surge in claims from various Twitter accounts that the image was staged and/or entirely fake. 

And those critical tweets bore some significant similarities.

UK hospital tweets

The hospital had confirmed that there was a bed shortage at the time, and that the story was, in fact, correct. But seemingly, a Twitter bot army had been employed to discredit the report, as part of a broader effort to ramp up support for the Tory party ahead of the UK election.

Those criticisms then spread to Facebook, using the exact same language again, and were even shared by some well-known UK celebrities, causing more people to question the report’s veracity. And while later investigations indicated that this was indeed a coordinated attempt to twist the truth, the damage was largely already done. The seeds of doubt had been sown, and the story had become another political weapon, which may well have influenced many voters in their eventual decision.

Clearly, Twitter bots can be a problem – and it is also worth noting that Twitter has been working to address the issue, with several solutions reportedly in consideration.

In 2018, as part of its attempts to rid its platform of misinformation, Twitter removed more than 70 million fake accounts, dealing a significant blow to fake profile operators. More recently, Twitter’s been working on a new bot labeling system, which would help users better understand which profiles are real people and which are not, while this month, Twitter also announced an update to its Developer API policy which specifically rules that:

“…developers clearly indicate (in their account bio or profile) if they are operating a bot account, what the account is, and who the person behind it is, so it’s easier for everyone on Twitter to know what’s a bot – and what’s not.”  

So, Twitter now has an official rule in place to call out bots, and eliminate bot networks for those that fail to comply. And this latest bot network discovery shows that it absolutely needs to enforce this, and take action against bots and fake profiles in order to stop mass-manipulation campaigns, and limit their potential influence, especially with respect to political initiatives.

It may well be, too, that the COVID-19 pandemic could play a part in this. Like all platforms, Twitter is working hard to detect and remove coronavirus misinformation, which is a crucial element in the battle against the spread of the virus. People need accurate, timely information and updates, and in its efforts to combat such, maybe Twitter is learning more about the networks behind these campaigns, and how it can refine its systems to better detect them and reduce their impact. 

The COVID-19 pandemic has highlighted, more than ever, the key role that social platforms now play in providing information to the public, and with that, maybe we’ll see more action taken across the board to eliminate all forms of manipulative behavior, reducing its impacts. 

We can only hope that Twitter is able to take more action on such – because while Twitter doesn’t have as many users as Facebook, it’s still highly influential. Twitter is the real-time news source of choice for many passionate newshounds and community leaders, and they take what they find and share it with their networks everywhere else. As highlighted by the Leeds hospital story, these bot pushes spread, and their influence stretches well beyond Twitter itself.

Even if you don’t use Twitter, and you don’t feel like such campaigns impact you and your opinions, they likely do, as they eventually trickle through to all corners of the web.

Twitter, of course, has various issues to deal with right now as it works to meet rising demand, while dealing with its own staffing impacts as a result of the COVID-19 lockdowns. But in the wake of this, Twitter needs to take more action to address its bot issues.

Banning political ads on the platform is one thing, but banning bot swarms would likely have a much bigger positive impact in the case of tweets.   

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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