Connect with us

SOCIAL

Pakistan Bans TikTok Due to ‘Immoral and Indecent’ Content

Published

on

While negotiations over the future of TikTok in the US are still ongoing, and could still result in a national ban, Pakistan has today announced that it’s moving to ban the app – though not for the same reasons as the proposed US action.

As reported by TechCrunch, Pakistan’s Telecommunication Authority posted this notice earlier today:

“In view of [a] number of complaints from different segments of the society against immoral/indecent content on the video sharing application TikTok, Pakistan Telecommunication Authority has issued instructions for blocking of the application.”

Pakistan, a majority Muslim nation, neighbors India, which banned TikTok back in June due to ongoing border conflicts with China. At that time, TikTok had become a huge hit among Indian users, with around 200 million actives, making it TikTok’s biggest single market, and given their proximity, it’s little surprise to see that TikTok had also been on the rise in Pakistan too, though Pakistan’s active audience is much smaller, with only around 35% of the nation’s 212 million citizens able to access to internet.

As such, it won’t be as significant a blow to TikTok’s global numbers. But still, it’s another concern for the controversial app. 

Various questions have been raised about TikTok’s potential to expose young users, in particular, to questionable content. The app was temporarily banned in India early last year due to concerns over “pornographic and inappropriate” videos, which eventually lead to TikTok removing more than 6 million clips, and implementing new measures to enable its reinstatement in the nation. 

TikTok was also fined a record $5.7 million by the FTC in the US earlier this year in a settlement over allegations that it had illegally collected personal information from children under the age of 13, while its also currently under investigation in France due to concerns around its measures to protect younger users. UK authorities have also investigated the same.

See also  Facebook warns of ‘headwinds’ to its ad business from regulators and Apple

And such concerns are indeed relevant – a report uncovered by The New York Times back in August showed that more than a third of the app’s daily users in the US are aged 14 years old or younger. Couple this with past questions around its moderation processes, including the demotion of content posted by users deemed ‘too ugly or too poor‘, and it doesn’t paint a great image of the app, and its measures to assure the protection of younger users. 

Given the various factors, Pakistan’s decision to ban the app is not a major surprise – but as noted, it’s another mark against the app’s name, which further taints the brand, and could eventually lead to a bigger push for more action against the app in other regions.

Definitely, it remains a contentious platform – its young user base, combined with its focus on dance trends, can easily lend the app to more suggestive, concerning actions as uploaders chase engagement. And that’s before you even consider the potential links with the Chinese government, and the app’s requirements to share user data with the CCP. 

As such, while TikTok might not be losing a massive chunk of its audience with the Pakistan ban, the expanded implications are significant, and will further add to opposition against the app. 

It’s little wonder, then, that TikTok is very keen to highlight trends like this instead:

TikTok literally pitched itself as “the last sunny corner of the internet“, where creativity and joy reign supreme.

But is that true? All platforms have to deal with moderation concerns, and those concerns only grow in line with usage. In this sense, TikTok should maybe be given some leeway in addressing such issues – but then again, its parent company ByteDance is very experienced in moderation concerns and dealing with potential issues.

See also  Decrypted: How a teenager hacked Twitter, Garmin’s ransomware aftermath

How you view such will largely come down to your own experience of the platform and what it represents, but clearly, valid concerns do remain. Whether they lead to further restrictions on the app, we’ll have to wait and see. 

Socialmediatoday.com

Continue Reading
Advertisement

SOCIAL

TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement

Published

on

TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement


TikTok has partnered with brand suitability platform Zefr on a new brand safety post-bid measurement solution for in-feed ads, which will enable advertisers to ensure that their TikTok promotions don’t appear alongside potentially offensive material.

As you can see here, using Zefr’s dashboard, which provides insights into each campaign by mapping it against the Global Alliance for Responsible Media (GARM) Suitability Risk categories, advertisers will now be able to ensure that their TikTok ads are not shown next to content that they don’t want to be associated with.

As explained by TikTok:

“This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. These insights provide clients with third-party impartial reassurance that their investment is delivered next to content suitable for their brand, protecting brand reputation and mitigating risk.”

Zefr’s advanced ‘Cognition AI’ process utilizes audio, text, and frame-by-frame video analysis, along with scaled human review, to determine brand safety, and provide full assurance on potential ad placement.

With TikTok’s challenges and posts sometimes veering into dangerous territory, the option will help to reassure brands that their campaigns won’t end up being associated with potential harm, which could help TikTok secure even more ad spend.

Though it could be difficult to 100% guarantee success here. For example, the recent ‘Milk Crate Challenge’ on TikTok started off innocently enough, but eventually lead to increasingly risky and dangerous behaviors, which resulted in serious injuries to some participants. Other TikTok challenges could follow a similar evolution – though the additional assurance of Zefr’s systems will ideally help to catch these out before they become a potential brand risk, or at the least, as soon as they’re identified as a problem.

See also  Facebook Launches Initial Test of its Cameo-Like Celebrity Video App 'Super'

It’s a good integration, and another key step in TikTok’s broader expansion of its ad tools.

The new TikTok Zefr integration is available to advertisers in the US, Canada, the UK, France, Germany, Italy, Poland and Spain.



Source link

Continue Reading

SOCIAL

How to Elevate Your Social Media ROI [Infographic]

Published

on

How to Elevate Your Social Media ROI [Infographic]

Looking for ways to improve your social media marketing efforts in 2022?

As we head into the new year, it’s worth revising your business goals, and establishing a clear direction for your digital marketing process. Maybe you’re happy with the growth and interaction you’re seeing, and how that’s then leading to conversion, but over the past two years, in particular, there’s no doubt been some level of disruption to your marketing plans.

With that in mind, this infographic from the team at Click Dimensions could help. They’ve put together a simple overview of how to establish your social media marketing goals, including which metrics to focus on, how to increase engagement, and the importance of adapting as things progress.

It could help to spark some new thinking in your approach – check out the full infographic below.

Source link

See also  Decrypted: How a teenager hacked Twitter, Garmin’s ransomware aftermath
Continue Reading

SOCIAL

5 Essential Pinterest Metrics to Track [Infographic]

Published

on

5 Essential Pinterest Metrics to Track [Infographic]

Will Pinterest be part of your digital marketing approach in 2022?

More brands are now considering it, with Pinterest now up to 444 million active users, and becoming a key eCommerce hub for many amid the pandemic. Pinterest is also seeing an increase in male usage, expanding its target demographics, while its evolving shopping options, including AR displays and virtual try-on tools, are helping to advance the app’s utility, and make it a more essential companion for many consumers.

At the least, it may be worth checking in and seeing what brands in your niche are doing in the app.

And if you are looking to improve your Pin presence, then you need to be tracking the right metrics –which is where this new infographic listing from Giraffe Social Media comes in.

The graphic below outlines the key Pinterest metrics you need to track, in order to measure and improve your Pin performance. Worth noting in your approach.

Source link

See also  Email Marketing Psychology: 12 Secrets for Higher Performing Campaigns [Infographic]
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending