Pinterest is taking another step towards maximizing inclusion, with the addition of a new, first-of-its-kind hair pattern search option, which will enable Pinterest users to search for hair products and ideas based on varying hair types.
There’s regular search, and then there’s ✨Pinterest search✨. Finding inspiration for your hair isn’t always easy, so we’ve created something to help fix that. ???? Now you can search by hair pattern and see results that look and feel like you. ❤️ #SeeYourself pic.twitter.com/JjLLqs8ryM
— Pinterest (@Pinterest) August 18, 2021
As you can see in this example, similar to Pinterest’s skin tone search qualifier, Pinners will now also be able to discover ideas based on their specific hair type, which will help narrow down their results with more personalized, useful matches in the app.
As explained by Pinterest:
“Through computer vision-powered object detection, hair pattern search enables Pinners to refine hair searches by six different hair patterns: protective, coily, curly, wavy, straight and shaved/bald. Over the coming weeks, Pinners can search for a broad hair term like “summer hairstyles”, “glam hair”, or “short hair” and narrow their results by selecting one of the six hair patterns to find hair inspiration that is most relevant to their style and preference.”
And there’ll be a lot of ideas to choose from – Pinterest also notes that its system has detected a hair pattern in over 500 million images, ensuring that users will be able to get results based on their personal selection.
The easy-to-apply filters will make it much easier to find more specific matches for each user, and as noted, add to Pinterest’s broader focus on maximizing inclusion, and catering to a broader range of people with functional processes to help guide their discovery process.
And hair, specifically, is an important element of interest for Pinners.
“In the past month alone, there were over 120 million searches for hair and over 5 billion Pins were created related to hair on Pinterest. We’ve also seen that top hair searches on Pinterest are personalized – for example, “natural hair twists protective” (15x) and “best haircuts for thick wavy hair” (13x).”
It may not seem like a major, functional addition, but facilitating more inclusion, on all levels, can be a big help for specific people and groups, and it’s another key step forward, which will no doubt be replicated by other apps.
And from a marketing perspective, that could also inspire more brands to consider the level of representation and inclusion in their Pin listings, with users now able to hone their results into more specific matches. If you want to maximize your opportunities, you may also want to ensure you have images that relate.
Jailed Saudi woman tweeter shrugged off risk: friend
Image: – © AFP/File DOMINICK REUTER
A Saudi woman given 34 years in prison for tweets critical of the government knew people were informing on her but did not take it seriously, a friend said Thursday.
Salma al-Shehab, a member of the Shiite minority in the Sunni-ruled kingdom, had been studying for a doctorate in Britain and was arrested in January 2021 while on holiday.
On August 9 she was sentenced to 34 years in jail for aiding dissidents seeking to “disrupt public order” in the kingdom by relaying their tweets.
A friend of Shehab, who asked not to be identified for her own security, said she had not taken threats of denunciation seriously.
“We discussed people harassing her on Twitter and reporting her tweets to the security services online,” the friend told AFP.
“She didn’t think the authorities would be interested in someone with less than 2,000 followers,” she added.
Shehab now has around 3,000 followers on Twitter.
A mother of two and a PhD candidate at Britain’s University of Leeds, School of Medicine, she was also banned from travelling abroad for a further 34 years as part of the sentence.
The oil-rich Gulf state has cracked down on rights activists, many of whom have been jailed and banned from travel.
Women’s rights activists have also been targeted.
The crackdown increased after Crown Prince Mohammed bin Salman became Saudi Arabia’s de facto ruler in 2017.
The authorities have made available an app called “Kollona Amn” (Arabic for “We are all security”) which allows “all citizens and residents in Saudi Arabia to play the role of police officer”.
It is used to report accidents or crimes — but can also be a tool to denounce political opponents.
Shehab tweeted mostly about women’s rights in the conservative country.
She was jailed just weeks after US President Joe Biden visited Saudi Arabia, a controversial trip because of the kingdom’s human rights record.
US State Department spokesman Ned Price told reporters on Wednesday that Washington regularly raised the issue of human rights with Riyadh.
“Exercising freedom of expression to advocate for the rights of women should not be criminalised,” he said.
Rights group Amnesty International has called for Shehab’s immediate and unconditional release. It described her jailing as “outrageous”.
On its website, the University of Leeds said in a statement it was “deeply concerned” by the development, “and are seeking advice on whether there is anything we can do to support her”.
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