SOCIAL
Pinterest Launches New Video Content Approach via Partnership with The Louvre

Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app.
The video series will take users behind the scenes, and showcase unseen elements of the space, providing more engagement opportunities.
As explained by Pinterest:
“Through a series of original videos, ”A look at the Louvre,” shares the museum’s masterpieces and architecture at the crossroads of centuries. The content features off-the-beaten-path tours to discover both its collections and the museum’s courtyards and staircases, as well as unusual places. The videos invite viewers to admire details within the museum, such as beautifully crafted ceilings and views from the windows.”
The new initiative is designed to expand Pinterest’s original programming, and make it more of a destination for entertainment, along with shopping – though shopping remains the app’s key focus, with Pinterest noting that it’s also looking to boost its live-streaming credentials.
“The goal is to develop an ecosystem of creators, enrich content production and accelerate live streaming on Pinterest. In the coming months, more original programs will be introduced across Pinterest’s core categories such as cooking, travel, decoration, and much more.”
Live-streaming has become like the Holy Grail of eCommerce, with every platform with an interest in in-app selling now looking to integrate live-stream shopping, and follow the trends popularized in Asian markets.
Live-stream shopping is now a habitual behavior in China, and some other regions. And while western audiences haven’t been as open to the experience as yet, if it catches on, it could be a huge business opportunity, while also providing a lifeline for creators via direct monetization in-app.
Pinterest, which now bills itself as a ‘discovery platform’ with a focus on products, would love to also get in on that wave. So while this new initiative, right now, is more focused on cultural history, and engaging users through unique, thematic content, the longer-term view is that more entertaining video will eventually lead to more selling opportunities via the same.
It makes sense, and if live-stream shopping does catch on, Pinterest, most definitely, will want to ensure that it stays in touch.
As such, this is just the first step in Pinterest’s new video content direction.
You can check out Pinterest’s Louvre video series on the Louvre Pinterest account.
SOCIAL
LinkedIn Adds New Option to Share a Post with Multiple Members at Once

LinkedIn has added a new option to forward a LinkedIn feed post to multiple members at once, while you’ll also now be able to create a new group message when forwarding a post.
As you can see in this sequence, you’ll now be able to select multiple recipients when sharing a LinkedIn post, with the capacity to either forward the post to each member separately, or create a new chat group with the selected users. You can also add a personal note to your message to include your own thoughts or points.
It could be a good way to spark more in-depth discussions in the app, and encourage engagement, while you could also use this to introduce connections to each other over shared interests.
With more social media interactions switching to DMs, every platform is now working to optimize DM sharing, and provide additional ways to lean into more private engagement behavior.
LinkedIn also recently added new DM tagging options, to help categorize your messages, along with its ‘Focused Inbox’ approach, which separates your Inbox messages into ‘Featured’ and ‘Other’ folders, which can also help to streamline engagement.
LinkedIn recently reported that conversations in the app are up nearly 20% year-over-year, which is why it’s now looking to improve its DM options, and facilitate even more of these conversations.
And again, the broader usage shift has seen more and more people shying away from public posting, and the angst that can come with it, to enclosed group sharing – which LinkedIn is looking to better facilitate with this update.
LinkedIn’s rolling out the new multi-forwarding option to all users from this week.
SOCIAL
Here's an Almost Foolproof Way to Get People to Do What You Want, According to a Leadership Professor

Want to influence people’s behavior? Keep this hard-wired human trait in mind. As a business leader, your success or failure depends on your ability to influence and lead others–to get them to do what you want and need them to for the good of your organization. Sometimes, though, that can seem like …
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SOCIAL
Reddit Publishes New Guide to Mother’s Day Marketing in the App

Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event.
The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, which is Reddit-specific, but likely also relates to how other social platforms see engagement around the event.
You can download the full guide here, but in this post, we’ll take a look at some of the highlights.
First off, Reddit provides an overview of its unique audience, and their engagement in Mother’s Day shopping.
As you can see in this chart, Reddit provides reach to users that are not active in other social apps, with one in five Reddit users being moms.
That provides unique insight into relevant conversations and interests.

Indeed, Reddit says that there are over 6,000 communities in the app that are actively discussing Mother’s Day and related topics.

That could provide a valuable pool of research for your planning and marketing, while also enabling you to connect with people researching specific products and offers.
Reddit also provides insight into when Mother’s Day discussion peaks, and how you should plan your marketing outreach accordingly.

There are also notes on specific ad types and promotions which could help to boost your campaigns, in order to connect with Reddit users around the event.
There are some handy notes here, which could be worth considering. And while Reddit may not seem like the most obvious channel for Mother’s Day marketing, there could well be opportunities there, both for market research and outreach, if you go looking.
You can download Reddit’s full Mother’s Day marketing guide here.
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