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Pinterest Launches Updated Shopify Integration to Streamline the Creation of Shoppable Product Pins

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Pinterest has announced that it’s updated its Shopify app, adding a new option that will enable Shopify merchants to quickly and easily feed their entire product catalog directly into shoppable Pins.

Pinterest Shopify app

As explained by Pinterest:

“The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, making it seamless for businesses of all sizes. Once installed, the app will allow a merchant to deploy a tag on their website [for Pin analytics], upload their product catalog and quickly publish in-stock Product Pins.” 

The Pinterest app has previously enabled Shopify merchants to create ads on Pinterest and track selected performance data, but the new integration will make it much easier for Shopify users to expand their product listings to Pinterest. That also means boosting their exposure to the platform’s 367 million monthly active users.

Pinterest App on Shopify

As you can see here, once the Pinterest app is added in your Shopify dashboard, you can connect your product catalog to begin streaming your listings through. Your product listings will need to adhere with Pinterest’s feed ingestion formats, which you can learn about here, and that connection will maintain the information stream between the two platforms.

The integration will mean that your product Pins will include accurate, up-to-date information on pricing and availability, while you’ll also get a new ‘Shop’ tab on your Pinterest profile to further showcase your products.

Pinterest Shop tab

Pinterest has seen a significant upswing in shopping interest of late, with engagement on shoppable Product Pins increasing by 44% amid the COVID-19 lockdowns. Part of the reason for this is that Pinterest enables users to support small businesses, many of whom are struggling at present, while Pinterest also acts as a sort of digital shopping mall, replacing IRL browsing for users.

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Pinterest is also seeing solid growth momentum overall, and as it further refines its usage towards eCommerce and browsing/shopping, that audience is increasingly looking to find things to buy, straight away, which could make this a worthy consideration for many Shopify merchants.

The updated Pinterest app for Shopify is now available for Shopify users in the U.S. and Canada. Availability will be expanded to more regions in the coming weeks.

Socialmediatoday.com

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New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work

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New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.

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Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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