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Pinterest Launches Updated Shopify Integration to Streamline the Creation of Shoppable Product Pins



Pinterest has announced that it’s updated its Shopify app, adding a new option that will enable Shopify merchants to quickly and easily feed their entire product catalog directly into shoppable Pins.

Pinterest Shopify app

As explained by Pinterest:

“The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, making it seamless for businesses of all sizes. Once installed, the app will allow a merchant to deploy a tag on their website [for Pin analytics], upload their product catalog and quickly publish in-stock Product Pins.” 

The Pinterest app has previously enabled Shopify merchants to create ads on Pinterest and track selected performance data, but the new integration will make it much easier for Shopify users to expand their product listings to Pinterest. That also means boosting their exposure to the platform’s 367 million monthly active users.

Pinterest App on Shopify

As you can see here, once the Pinterest app is added in your Shopify dashboard, you can connect your product catalog to begin streaming your listings through. Your product listings will need to adhere with Pinterest’s feed ingestion formats, which you can learn about here, and that connection will maintain the information stream between the two platforms.

The integration will mean that your product Pins will include accurate, up-to-date information on pricing and availability, while you’ll also get a new ‘Shop’ tab on your Pinterest profile to further showcase your products.

Pinterest Shop tab

Pinterest has seen a significant upswing in shopping interest of late, with engagement on shoppable Product Pins increasing by 44% amid the COVID-19 lockdowns. Part of the reason for this is that Pinterest enables users to support small businesses, many of whom are struggling at present, while Pinterest also acts as a sort of digital shopping mall, replacing IRL browsing for users.

Pinterest is also seeing solid growth momentum overall, and as it further refines its usage towards eCommerce and browsing/shopping, that audience is increasingly looking to find things to buy, straight away, which could make this a worthy consideration for many Shopify merchants.

The updated Pinterest app for Shopify is now available for Shopify users in the U.S. and Canada. Availability will be expanded to more regions in the coming weeks.



UK teen died after ‘negative effects of online content’: coroner



Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.


“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.


“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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