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Pinterest Outlines 6 Ideas for Making Best Use of Idea Pins

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Pinterest Outlines 6 Ideas for Making Best Use of Idea Pins


Idea Pins are Pinterest’s take on the Stories format, a full-screen, video-aligned content option that provides a range of new creative opportunities, aligning with broader consumption trends.

And if you’re wondering how to make best use of the option, you’re in luck – this week, Pinterest has outlined six concept ideas for compelling Idea Pins, which could help you formulate a better approach to the option.

You can check out Pinterest’s overview here, but in this post, we’ll take a look at the key tips.

First off, Pinterest notes that the concept of your Idea Pin is the essential consideration, regardless of which approach you take.

As explained by Pinterest:

The foundation of a great Idea Pin is a great idea. Plan around your passions, picking topics and ideas you genuinely care about. It’s easier to make great content when you’re excited about it, and your authenticity will come through in your final content.”

Once you have a focus in mind, Pinterest says that these six formats have proven to be among the most effective for Idea Pins thus far.

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1. Instructional

As with other Stories formats, instructional Idea Pins can be a great way to maximize engagement, while they also more specifically align to Pinterest’s audience. You can use the instructional approach to teach new skills, provide tutorials or recommend specific products, which can be a great, engaging way to showcase your products/services in the display.

2. Quick Tip

Another good usage of the format is providing quick tips and insights that can be captured in a few frames. This could relate to usage options for your product, handy insights about your industry, etc.

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3. Comparison

Highlighting the different ways in which a product can be used is another engaging Idea Pin option, with Pinterest noting that this can be effective for recipe hacks, home decor ideas, fashion and more.

Idea Pin ideas

4. Storyteller

The Idea Pin format can also be great for storytelling, with the frame-by-frame approach enabling the story to unfold. You can use this to show, for example, how you create your products step-by-step.

5. Conversation

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Much like Instagram’s Question Sticker, you can take a similar approach to Idea Pins, by prompting your audience for questions, then replying to each. Pinterest doesn’t have a sticker that enables direct response, as such, but you can still take note of user questions then use them as inspiration.

6. Showcase

Finally, Pinterest also suggests that a basic showcase can be a great, engaging Idea Pin option, which involves simply showing a process in action.

Idea Pin ideas

In each case you can also invite your audience to respond with their own Take on the idea, adding more potential for engagement, which further underlines the push towards participatory/instructional approaches that invite action from the user.

Pinterest hasn’t provided any solid numbers on Idea Pin usage as yet, but it has noted that the format has seen significant user interest, and with more people gravitating towards short video content, it makes sense to consider Idea Pins in your broader Pin content approach.

At the least, they’re likely worth an experiment, and these tips could be the starting point for your own Idea Pin strategy moving forward.

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Meta Announces WhatsApp Cloud API to Provide Hosting Support for SMBs

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Meta Announces WhatsApp Cloud API to Provide Hosting Support for SMBs

After previewing the option back in 2020, today, at its first-ever ‘Conversations’ messaging conference, Meta has announced that it’s launching the WhatsApp Cloud API, which will provide free, secure cloud hosting services for businesses.

As it sounds, the WhatsApp Cloud API will essentially host your conversation data on Meta’s servers, which will improve connection and speed, but will come with a degree of privacy trade-off.

The main benefits will be improved speed in messaging response, while it’ll also help to eliminate server expenses, which could be a big benefit to smaller businesses, in particular. It’ll also facilitate faster access to new WhatsApp business features as they become available.

The downside is that it will mean more reliance on Meta, while you’ll also need to dilute WhatsApp’s messaging security measures:

As Meta described in its original announcement:

If a business chooses to use a third-party vendor to operate the WhatsApp Business API on their behalf, we do not consider that to be end-to-end encrypted since the business you are messaging has chosen to give a third-party vendor access to those messages. This will also be the case if that third-party vendor is Facebook.”

As such, WhatsApp will include new notifications on consumer-to-business exchanges conducted through Meta hosting.

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WhatsApp message prompts

How you feel about such trade-offs will come down to your personal perspective, but the offering could be highly valuable for smaller businesses looking to build out their tech stack, without having to sign on to a third-party hosting vendor, or buy their own hardware.

But again, that does also mean increasing your reliance on Meta, which has notoriously changed the rules on businesses in the past, leaving many in the lurch.

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The real benefit, however, will likely be in developing regions, where WhatsApp is the dominant messaging platform, and many small businesses are looking for ways to maximize their reach and transactions in-app. If Meta can assist them in building their business, that could be a big step in making WhatsApp a more critical utility, for many more users, while also, eventually, providing a direct revenue pathway for the messaging platform.

Though it does feel like a bit of a honey trap. Meta has already flagged that it will eventually introduce charges for these additional elements, without specifically outlining what those costs will be. Once businesses are reliant on such, it’ll be too late to back out, and Meta could ensnare them via incremental increases, that may eventually become a big earner for the company.

On another front, Meta also announced Recurring Notifications on Messenger, which will enable businesses to re-engage people within a messaging thread. The feature is only available to premium users at present, which doesn’t cost more to be part of right now, but will in future as Meta looks to incorporate new charges for its messaging and hosting tools.

You can check out replays of the Conversations conference presentations here.

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