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Pinterest Outlines 6 Ideas for Making Best Use of Idea Pins

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Pinterest Outlines 6 Ideas for Making Best Use of Idea Pins

Idea Pins are Pinterest’s take on the Stories format, a full-screen, video-aligned content option that provides a range of new creative opportunities, aligning with broader consumption trends.

And if you’re wondering how to make best use of the option, you’re in luck – this week, Pinterest has outlined six concept ideas for compelling Idea Pins, which could help you formulate a better approach to the option.

You can check out Pinterest’s overview here, but in this post, we’ll take a look at the key tips.

First off, Pinterest notes that the concept of your Idea Pin is the essential consideration, regardless of which approach you take.

As explained by Pinterest:

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The foundation of a great Idea Pin is a great idea. Plan around your passions, picking topics and ideas you genuinely care about. It’s easier to make great content when you’re excited about it, and your authenticity will come through in your final content.”

Once you have a focus in mind, Pinterest says that these six formats have proven to be among the most effective for Idea Pins thus far.

1. Instructional

As with other Stories formats, instructional Idea Pins can be a great way to maximize engagement, while they also more specifically align to Pinterest’s audience. You can use the instructional approach to teach new skills, provide tutorials or recommend specific products, which can be a great, engaging way to showcase your products/services in the display.

2. Quick Tip

Another good usage of the format is providing quick tips and insights that can be captured in a few frames. This could relate to usage options for your product, handy insights about your industry, etc.

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3. Comparison

Highlighting the different ways in which a product can be used is another engaging Idea Pin option, with Pinterest noting that this can be effective for recipe hacks, home decor ideas, fashion and more.

Idea Pin ideas

4. Storyteller

The Idea Pin format can also be great for storytelling, with the frame-by-frame approach enabling the story to unfold. You can use this to show, for example, how you create your products step-by-step.

5. Conversation

Much like Instagram’s Question Sticker, you can take a similar approach to Idea Pins, by prompting your audience for questions, then replying to each. Pinterest doesn’t have a sticker that enables direct response, as such, but you can still take note of user questions then use them as inspiration.

6. Showcase

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Finally, Pinterest also suggests that a basic showcase can be a great, engaging Idea Pin option, which involves simply showing a process in action.

Idea Pin ideas

In each case you can also invite your audience to respond with their own Take on the idea, adding more potential for engagement, which further underlines the push towards participatory/instructional approaches that invite action from the user.

Pinterest hasn’t provided any solid numbers on Idea Pin usage as yet, but it has noted that the format has seen significant user interest, and with more people gravitating towards short video content, it makes sense to consider Idea Pins in your broader Pin content approach.

At the least, they’re likely worth an experiment, and these tips could be the starting point for your own Idea Pin strategy moving forward.




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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