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Pinterest Partners with NAACP on New Inclusion Advisory Council

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Among the various social media actions stemming from the #BlackLivesMatter protests earlier this year, one of the more surprising saw Pinterest come under fire over its internal culture, and its treatment of Black employees specifically.

Back in June, two former Pinterest employees publicly criticized the company, and detailed their experiences, as employees of color, working for the platform.

In response to Pinterest making a statement in support of the #BlackLivesMatter movement, former employee Ifeoma Ozoma outlined the way that she was treated on the basis of race within the company, and how she felt compelled to keep it quiet in the interests of professionalism.

Pinterest had long been seen as a leader on this front, via various, public-facing diversity initiatives. But now, it was forced to confront its own challenges, which shined a spotlight on issues that CEO Ben Silbermann seemed genuinely shocked by, describing Ozoma’s experiences as ‘devastating’.

That then prompted Pinterest to undertake a significant reassessment of its internal approach, and this week, Pinterest has announced the next phase of this, working with the NAACP to establish a new advisory council to guide its internal policy direction.

As explained by Pinterest:

“As part of an ongoing commitment to create a safe and equitable workplace, Pinterest announced today the formation of a new Inclusion Advisory Council in partnership with the NAACP. This external council will bring influential voices together to guide the company on its journey to foster a culture where all can thrive and are valued for their unique perspectives.”

The council will provide independent advice on Pinterest’s diversity initiatives, and will help guide broader policy approaches in line with community concerns.

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The Inclusion Advisory Council will meet regularly with a dedicated group of Pinterest’s leadership team – including CEO Ben Silbermann and Tyi McCray, Pinterest’s Global Head of Inclusion and Diversity – to review progress against diversity goals, make recommendations to further promote the creation of inclusive features and content, and provide guidance centered on company culture.”

This is a significant step – as we’ve seen this year, we still have a long way to in addressing racial inequality, and even for those who feel that the issues are lessening over time, it’s clear that, for the people experiencing such, many barriers still remain.

Pinterest was forced to re-examine its entire approach, in order to address these key concerns, and as a result, it’s now looking to evolve and work with relevant advisors and organizations to listen, and hear the key concerns, and develop better approaches in-step.

It’s good to see Pinterest continuing its work on this front, which will hopefully result in a better, more inclusive approach from the company.

You can read more about Pinterest’s latest diversity initiatives here.

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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