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Planning Your TikTok Strategy in 4 Steps [Infographic]

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As TikTok usage continues to rise, more businesses are considering their options on the platform, and whether it might be a good fit for their promotional efforts.

And TikTok can be a good platform for promotion – as it recently highlighted in its overview of a Branded hashtag campaign – but it also won’t be for everyone. The platform’s audience skews young, creative content is key, and understanding the nuances of how TikTok works will also help you ensure you create a campaign that fits in, and catches on with users.

Basically, TikTok marketing isn’t necessarily easy, but as with any platform, the right approach can reap major benefits.

So how should you approach TikTok? This week, the platform has published a basic overview of how to put together an effective TikTok strategy. And while the pointers here are fairly basic, there are some notes that might help in your planning. 

TikTok strategy overview

Socialmediatoday.com

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How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

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How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

Looking to develop an effective approach to TikTok marketing?

With the app projected to reach 1.5 billion users this year, and continuing to occupy more and more of people’s time, it’s worth considering how it could be used to amplify your brand messaging, with both organic and paid approaches that could help to get you in front of more of your target audience.

So how do you make best use of the platform for marketing purposes?

TikTok has published a new guide to provide more insights into effective brand strategy, which provides a range of prompts to help you nail down your platform approach.

Some of it is fairly general social media marketing advice, but there are some valuable notes that could help you formulate a more effective, TikTok-specific strategy.

You can read more tips from TikTok here, or check out the infographic overview below.

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