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Reddit Will Now Enable Users in Selected Subreddits to Attach Multiple Images to their Posts



This is a big change – Reddit has today launched a new post option called ‘Image Galleries‘, which will enable users of selected subreddits to attach up to 20 images or GIFs to their posts.

Reddit image gallery post

As you can see in this example, the new post format will include a counter on the top right of the main visual for multi-image updates, with users then able to side-scroll to see the other images in the collection.

As explained by Reddit:

Image Galleries has been a popular feature request from Style, DIY, and Food communities on Reddit. For example, style communities want a better way to show off multiple fits for clothing, ideas for interior design, and different make-up techniques in a single post with captions and links to the products. DIY and food communities desire step-by-step instructions in a single post with multiple pictures, clarifying captions, and links to recipes and tutorials.”

That’s one of the more interesting elements, at least from a brand perspective – with image gallery posts, you’ll be able to include URLs and captions for each image/GIF within the post. That could provide another way to drive more referral traffic from the platform. 

The only potential limitation is that image galleries have to be turned on by the moderators of each subreddit, so it won’t be available in all discussions.

To post an Image Gallery, users within subreddits where the option is available will be able to select the ‘Image Post’ option within the composer.

From there, it’s a matter of selecting up to 20 images or GIFs. Once selected, redditors can rearrange them, include a post title, add an optional caption (up to 180 characters) or URL for each image, and then tap ‘post.’ Posters can also apply a ‘Spoiler’ or ‘Not Safe For Work’ tag to Image Galleries if needed.”

Reddit image gallery

The addition is another step in Reddit’s development into a more fully functional, even mainstream social media platform.

Long known as a darker corner of the web, where anything goes within discussions, in more recent years, the platform has sought to clean up its act, in order to maximize the revenue potential of its now 430 million monthly active users. If Reddit’s seen as a lawless slanging match for web trolls, advertisers won’t want any part of it – which is also why Reddit recently removed 2,000 controversial subreddits after updating its rules around hate speech. 


Adding more post options will make it an even more appealing option, both for users and businesses. And while long-term Redditors won’t necessarily welcome the new arrivals with open arms, it could help the platform become a much more viable consideration for more brands. 

Image galleries will be available on iOS from today, with Android to follow shortly.



Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays



Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.

Though I can’t imagine that these will be entirely popular additions with users.

First off, Instagram’s adding new ads into Explore, with the first page of Explore now set to feature a new ad unit in the content feed.

As you can see in this example, that’s a pretty big ad. Instagram hasn’t clarified if all of these new Explore ads will be featured as prominently as this, but the option will provide another means to reach IG users ‘in the earliest stages of discovering new content they care about’.

It could be a good consideration, with a chance to get your products featured in the main discovery feed in the app.

Instagram’s also testing ads in profile feed – ‘which is the feed experience that people can scroll through after visiting another account’s profile and tapping on a post’.

So now, if you check out someone’s profile, and tap on a post, you’ll also be eligible to be served ads in that dedicated stream of their content, essentially inserting ads into another surface in the app.


Instagram’s also looking into whether this option could also be used as a monetization opportunity for creators, as that activity will be tied back to an individual profile and content.

Instagram’s also testing what it’s calling ‘Multi-Advertiser Ads’, which will display more promotions from similar businesses to users after they’ve engaged with an ad.

Instagram ad updates

As per Instagram:

“When a person expresses commercial intent by engaging with an ad, we deliver more ads from other businesses that may be of interest, powered by machine learning.”

So Instagram’s looking to push even more related businesses at you, stacking ads upon ads. I don’t know how effective that will be, but in theory, it could get your brand in front of interested users based on previous ad engagement.

Finally, Instagram’s also launched an open beta of its AR Ads, which will be available in both feed and Stories in the app.

Instagram ads update

As you can see here, Instagram’s AR ads, built in its Spark AR platform, will invite users to interact with their ad content, which could also include positioning virtual furniture in their home, or test driving a car in the app.

Which Meta also says will help brands align with future engagement shifts:

“By giving businesses tools to create more personalized and immersive experiences today we’ll help them drive performance and prepare for the metaverse.”

I mean, AR and the metaverse, which is largely VR-based (going on the examples we’ve seen thus far) are not the same thing, but the creation of 3D objects will play a part in that next stage, and could help to advance your thinking on ad approaches.


These are some interesting ad considerations, but they’ll also see a lot more promotions being squeezed into your Instagram feeds, which, as noted, likely won’t be welcomed by users.

But with parent company Meta under rising pressure, Instagram has to do its part. And while leaning into further Reels, and forcing in more ads, may not be a great play, long-term, the usage and engagement data will ultimately tell the tale.

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