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Snapchat Adds New Voter Registration Tools Ahead of the 2020 US Election

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Snapchat’s rolling out a collection of new tools to encourage Snapchatters to vote in the upcoming US Presidential election, including registration prompts and new guides to assist first-time voters in having their say.

Snapchat voting tools

As reported by Axios, the new push from Snap will include four elements:

  • Voter Registration – Through its new mini apps, Snapchat’s adding a new “Voter Registration Mini” which will enable users to register to vote directly in Snapchat
  • Voter Guide – Snapchat’s also adding a “Voter Guide” which will provide users with key voting information and notes, including resources from official partner organizations
  • Before You Vote – Another mini app, this will provide users with more insight into their voting options ahead of the poll
  • Voter Checklist Snapchat’s also adding a new, interactive platform to help ensure users are registered and ready for the vote.

And given Snap’s younger user base, this new push could be important, and could actually end up playing a key role in deciding who wins the November poll.

Back in May, a study published by Democracy Works showed that around 260,000 Snapchatters who registered to vote through Snap’s TurboVote process in 2018, went on to actually participate in the US Midterms, which may well have influenced the outcome of the vote. Another study from GlobalWebIndex found that 72% of 18-24 year old Snapchat users, and 88% of 25-34 year old Snapchatters, are planning to vote this November.

Given the last US Presidential election was decided by fewer than 200k votes in most seats, Snapchat’s efforts on this front can absolutely influence the final outcome, and encouraging civic participation among younger people is key to the future of democratic process.

In 2020, it feels like we’re more politically aware than ever, and with the election race set to become more divisive in the coming months, it’ll be an almost inescapable campaign.

Young people are more engaged, more active on social issues. And if they want to ensure their view are heard, they will indeed need to get out and vote. 

Snapchat’s efforts on this front are absolutely an important push.

Socialmediatoday.com

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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