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Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push

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snapchat launches new 3d bitmoji another step in its digital fashion push

Snapchat is taking the next steps into digital fashion with the addition of new 3D Bitmoji avatars, adding another dimension to the popular virtual character depictions available within the app.

Snapchat 3D Bitmoji

As reported by The Hollywood Reporter, the new 3D Bitmoji characters will include over 1,200 different combinations of facial expressions, poses, backgrounds and gestures, enabling Snapchat users to create more personalized depictions of their virtual selves.

Which, as noted, is important for its expanded digital fashion push, which has already seen Snap partner with various fashion brands on buyable, virtual items that they can adorn their Bitmoji characters with.

As explained by Ba Blackstock, CEO of Bitmoji:

“It’s not just about having an avatar [where] you have a picture of yourself – that’s pretty easy. It’s more about what can you do with that avatar? What part does it play in your digital life?”

Increasingly, Snap sees Bitmojis playing a more significant part in the online Metaverse, a digital alternate reality of sorts, where each person can choose their own depiction of themselves, in various capacities.

Given that an increasing amount of our interactions are now taking place online, it makes sense to facilitate an environment entirely aligned to this, and the Metaverse concept is that you’ll soon conduct more and more of your daily activities in virtual form, which will also mean that customizing your character with buyable items will, eventually, become a common practice.

Which is where Snap sees significant business opportunity, and as you can see, it’s already moving into digital brand sponsorships, which, over time, will also see Snap partnering with a broader range fashion retailers to provide shoppable Bitmoji versions of their items.

Snap Bitmoji fashion

That will facilitate in-app purchases, while Snap could also look to enable custom creation tools that can translate virtual fashions into real-world, buyable items as well, establishing more linkage between your on and offline presence.

It may seem like a strange concept, but it’s increasingly gaining traction. And with more than 70% of Snap users already linking their Bitmoji avatar to their account, and more fashion brands coming on-board to join the push, it could be a prime opportunity for Snap to facilitate enhanced brand connection in its apps, and generate more income through sponsorships and in-app purchases.

That’s particularly relevant when you consider the younger skew of Snap’s audience, who are generally ahead of the latest trends. And as digital clothing catches on, and more youngsters move from custom characters in Roblox to digital depictions of their adult selves, you can bet that they’ll also become more accustomed to spending money to dress up their virtual avatars.

Snap could well be at the forefront of that shift, which may prove very valuable, both for Snap’s business interests and for brand marketing processes.

Snap’s new 3D Bitmoji are being rolled out to US users from today.

Socialmediatoday.com

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

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Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

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Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.

Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.

And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.

The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.

Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.

But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.

Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.

Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.

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