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Snapchat Launches New ‘Story Studio’ App to Better Facilitate Video Content Creation



Snapchat has launched a new ‘Story Studio’ app to selected users, which provides a simplified, streamlined means to create more complex vertical videos, which you can then upload into the main app.

Snapchat Story Studio

First announced at its Partner Summit back in May, Story Studio gives users access to a range of more in-depth editing tools to craft more complex video clips.

As explained by Snap:

“Use the frame-precise trimming, splitting, and timing tools to get your edits just right. Add layers and captions to tell your story, and then Sounds from Snapchat. Try the latest Lens that everyone is talking about, and add smooth transitions from one video to another. When you’re ready to share, send it to Snapchat to share on your Story or on Spotlight.”

As noted, videos created in the app can then be exported to the main Snapchat app, while users can also download them and share them to other platforms if they choose.

Interestingly, Meta has also recently launched its Spark AR Go app, which facilitates simplified AR creation.

Spark AR Go

Story Studio is not AR-focused, but it is interesting to see both platforms release new, simplified creation apps, which have no doubt been pushed to align with the holidays, and increased usage of social apps.

Though access to Story Studio is limited. As reported by The Verge, right now, the app is only available as an “early version” to iOS users in the US, UK, and Canada.

Still, it could be a handy tool to have, especially for those looking to use Snapchat for brand promotion and marketing purposes.

Those able to access the Story Studio app can check it out here.


New Report Finds that 62% of Facebook Users Encounter Scams in the App Every Week [Infographic]



New Report Finds that 62% of Facebook Users Encounter Scams in the App Every Week [Infographic]

How often do you encounter scams via email, social media, etc.?

According to new data from cybersecurity firm Lookout, around 62% of Facebook users encounter scams every week, while scam activity ramps up in the holidays – so it’s time to hone your senses to ensure that you don’t fall victim over the coming weeks.

Lookout’s survey, which incorporates responses from over 1,000 online consumers, also found that:

  • 19% of social media users have fallen victim to scams on Facebook
  • The most frequent scam encountered on Facebook is ‘Win a Free Prize/ Free Gift’
  • 46% of social media scam victims report losing $100 or more 

Scammers are always evolving their tactics, and shifting strategies to capitalize on the latest trends, so you need to keep your wits about you. If something seems too good to be true, it very likely is, while you should also note telltale security signs (eCommerce site not using HTTPS) and conduct your own web research if things feel off.

You can read the full report from Lookout here, or take a look at the infographic summary below.

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