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Snapchat Prompts Users to Review Their Connections for Safer Internet Day

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Snapchat is about staying in touch with real friends, not building status via the size of your follower count, and in line with this, and as part of its Safer Internet Day push, Snap will soon prompt all users to review their connections via an in-app prompt, in order to remove those that they no longer want to be connected to, or share their updates with as they post.

Snapchat Friendship review

As you can see here, Snapchat will add a new alert that prompts users to tap to review their friend list.

As explained by Snap:

“Friend Check Up prompts Snapchatters to look at their friend lists and make sure it’s all still people they want to be connected to. If there happens to be Snapchatters in their lists that they no longer want to be in contact with, they can easily and comfortably remove them.”

The approach is, in many ways, counter to the more common social media practice of emphasizing audience size as a means of influence and status. That’s lead to an unhealthy focus on vanity metrics, which even Twitter CEO Jack Dorsey has noted that he would change in his app, if he had his time over.

Snapchat has never displayed follower or Like counts, and has sought to keep communications between smaller, more intimate friend groups, as opposed to broadcasting to as many people as possible.

Though more recently, Snapchat has given some creators the option to display their subscriber counts, as a means to help them build audience.

That’s part of a broader shift to move the app in line with some more common creator functionalities, and isn’t exactly the same as like/follower counts on regular user profiles. But still, it does feel like a controversial shift for the platform. The logic of it makes sense, in trying to ensure creators can build their platform in the app, but it does run counter to the app’s long-standing focus on closer communities, even if that is less relevant for broad-reaching creators.

In addition to this, Snapchat has also announced a range of new partnerships to help provide more safety and guidance for users. 

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  • Snap’s partnering with Connect Safely in the US and ChildNet in the UK on filters that will swipe up to additional safety resources from each organization. Snapchat has also co-authored a new guide to help users understand how to report any issues and debunk myths. 
  • Snapchat has also expanded its partnership with Crisis Text Line in order to make it even easier for Snapchatters to get in touch with a licensed counselor or find support.
  • Snapchat’s also partnering with The Trevor Project, the world’s largest crisis intervention and suicide prevention organization for LGBTQ young people, to better support LGBTQ youth mental health.
  • And lastly, Snap’s partnering with Mind Up and The Goldie Hawn Foundation on an online parent course that will be available to parents globally. “This free course will give parents basic tools and strategies to support their teens’ well-being, based on the latest science in the areas of neuroscience, mindfulness, social and emotional learning, and positive psychology.”

​Given its popularity among younger audiences, it’s important for Snapchat to ensure it provides more tools like this to support positive experiences within its app, while also giving people the tools they need to manage situations as they arise.

Friend Check-Up is a good tools in this respect, reminding users that they can, and should, review their connections list. By culling those you no longer want to stay in contact with, you can improve your in-app experience, and reduce the negative impacts of unwanted content exposure.

Socialmediatoday.com

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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