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Snapchat Prompts Users to Review Their Connections for Safer Internet Day

Published

2 years ago

February 9, 2021

snapchat prompts users to review their connections for safer internet day

Snapchat is about staying in touch with real friends, not building status via the size of your follower count, and in line with this, and as part of its Safer Internet Day push, Snap will soon prompt all users to review their connections via an in-app prompt, in order to remove those that they no longer want to be connected to, or share their updates with as they post.

As you can see here, Snapchat will add a new alert that prompts users to tap to review their friend list.

As explained by Snap:

“Friend Check Up prompts Snapchatters to look at their friend lists and make sure it’s all still people they want to be connected to. If there happens to be Snapchatters in their lists that they no longer want to be in contact with, they can easily and comfortably remove them.”

The approach is, in many ways, counter to the more common social media practice of emphasizing audience size as a means of influence and status. That’s lead to an unhealthy focus on vanity metrics, which even Twitter CEO Jack Dorsey has noted that he would change in his app, if he had his time over.

Snapchat has never displayed follower or Like counts, and has sought to keep communications between smaller, more intimate friend groups, as opposed to broadcasting to as many people as possible.

Though more recently, Snapchat has given some creators the option to display their subscriber counts, as a means to help them build audience.

That’s part of a broader shift to move the app in line with some more common creator functionalities, and isn’t exactly the same as like/follower counts on regular user profiles. But still, it does feel like a controversial shift for the platform. The logic of it makes sense, in trying to ensure creators can build their platform in the app, but it does run counter to the app’s long-standing focus on closer communities, even if that is less relevant for broad-reaching creators.

In addition to this, Snapchat has also announced a range of new partnerships to help provide more safety and guidance for users.

Snap’s partnering with Connect Safely in the US and ChildNet in the UK on filters that will swipe up to additional safety resources from each organization. Snapchat has also co-authored a new guide to help users understand how to report any issues and debunk myths.
Snapchat has also expanded its partnership with Crisis Text Line in order to make it even easier for Snapchatters to get in touch with a licensed counselor or find support.
Snapchat’s also partnering with The Trevor Project, the world’s largest crisis intervention and suicide prevention organization for LGBTQ young people, to better support LGBTQ youth mental health.
And lastly, Snap’s partnering with Mind Up and The Goldie Hawn Foundation on an online parent course that will be available to parents globally. “This free course will give parents basic tools and strategies to support their teens’ well-being, based on the latest science in the areas of neuroscience, mindfulness, social and emotional learning, and positive psychology.”

Given its popularity among younger audiences, it’s important for Snapchat to ensure it provides more tools like this to support positive experiences within its app, while also giving people the tools they need to manage situations as they arise.

Friend Check-Up is a good tools in this respect, reminding users that they can, and should, review their connections list. By culling those you no longer want to stay in contact with, you can improve your in-app experience, and reduce the negative impacts of unwanted content exposure.

Socialmediatoday.com

SOCIAL

LinkedIn Adds New Option to Share a Post with Multiple Members at Once

Published

10 hours ago

March 25, 2023

EntirewebNewsBot

LinkedIn Adds New Option to Share a Post with Multiple Members at Once

LinkedIn has added a new option to forward a LinkedIn feed post to multiple members at once, while you’ll also now be able to create a new group message when forwarding a post.

As you can see in this sequence, you’ll now be able to select multiple recipients when sharing a LinkedIn post, with the capacity to either forward the post to each member separately, or create a new chat group with the selected users. You can also add a personal note to your message to include your own thoughts or points.

It could be a good way to spark more in-depth discussions in the app, and encourage engagement, while you could also use this to introduce connections to each other over shared interests.

With more social media interactions switching to DMs, every platform is now working to optimize DM sharing, and provide additional ways to lean into more private engagement behavior.

LinkedIn also recently added new DM tagging options, to help categorize your messages, along with its ‘Focused Inbox’ approach, which separates your Inbox messages into ‘Featured’ and ‘Other’ folders, which can also help to streamline engagement.

LinkedIn recently reported that conversations in the app are up nearly 20% year-over-year, which is why it’s now looking to improve its DM options, and facilitate even more of these conversations.

And again, the broader usage shift has seen more and more people shying away from public posting, and the angst that can come with it, to enclosed group sharing – which LinkedIn is looking to better facilitate with this update.

LinkedIn’s rolling out the new multi-forwarding option to all users from this week.

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Here's an Almost Foolproof Way to Get People to Do What You Want, According to a Leadership Professor

Published

16 hours ago

March 25, 2023

EntirewebNewsBot

Here's an Almost Foolproof Way to Get People to Do What You Want, According to a Leadership Professor

Want to influence people’s behavior? Keep this hard-wired human trait in mind. As a business leader, your success or failure depends on your ability to influence and lead others–to get them to do what you want and need them to for the good of your organization. Sometimes, though, that can seem like …

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Reddit Publishes New Guide to Mother’s Day Marketing in the App

Published

22 hours ago

March 25, 2023

EntirewebNewsBot

Reddit Publishes New Guide to Mother’s Day Marketing in the App

Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event.

The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, which is Reddit-specific, but likely also relates to how other social platforms see engagement around the event.

You can download the full guide here, but in this post, we’ll take a look at some of the highlights.

First off, Reddit provides an overview of its unique audience, and their engagement in Mother’s Day shopping.

As you can see in this chart, Reddit provides reach to users that are not active in other social apps, with one in five Reddit users being moms.

That provides unique insight into relevant conversations and interests.

Indeed, Reddit says that there are over 6,000 communities in the app that are actively discussing Mother’s Day and related topics.

That could provide a valuable pool of research for your planning and marketing, while also enabling you to connect with people researching specific products and offers.

Reddit also provides insight into when Mother’s Day discussion peaks, and how you should plan your marketing outreach accordingly.

There are also notes on specific ad types and promotions which could help to boost your campaigns, in order to connect with Reddit users around the event.

There are some handy notes here, which could be worth considering. And while Reddit may not seem like the most obvious channel for Mother’s Day marketing, there could well be opportunities there, both for market research and outreach, if you go looking.

You can download Reddit’s full Mother’s Day marketing guide here.

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